TSHN Europe-wide marketplace for products and services in regenerative agriculture
Overview of the implementation concept
The TSHN marketplace is more than just an online shop: it is the infrastructure for the future of regenerative agriculture. With a well thought-out product range, integrative technology and sustainable logistics, a Europe-wide network for soil fertility, climate resilience and agricultural sovereignty can be established.
Objective:
The TSHN marketplace is to become a European showcase for products, services and digital services relating to regenerative agriculture. It connects consumers, farmers, experts and investors via a digital, transparent and logistically well thought-out platform model.
Offer structure of the marketplace
The offer structure should reflect the services of the network, the companies and the community members. The food products are labelled as regenerative and healthy with a special TSHN seal of approval and are intended to spread the regenerative idea to the general public. At the same time, it is an opportunity for another source of income and increased visibility for regenerative organic farmers.
Products from regenerative agriculture (examples)
The marketplace offers selected, easily transportable and storable products with proof of origin and process:
- Cereals, lentils, beans (dry, long shelf life)
- Preserves, fermented specialities (in jars, shelf-stable)
- Oils and vinegars (packaged to protect them from light)
- Hard cheese, dried meat (vacuum-packed, can be dispatched chilled)
Farm inputs and seeds: products for agriculture (examples)
- Seeds and flowering mixtures (dry, easy to store and ship)
- Microbiological products (powder/concentrate, shelf-stable)
- Biochar, rock flour (in BigBags or 25kg bags)
- Small machines & tools (modular packaging, dispatch by forwarding agent)
Services & Consultancy
- Consultancy services that can be booked online: Humus build-up, crop rotation planning, carbon farming
- Standardised services with package offers
- Training courses: Webinars, field days, online courses via learning platform
Digital ecosystem services
- Monetisation products for ecosystem services
- Wallet integration on the platform for users
- Transparent presentation through blockchain protocol
- Reward system for members (e.g. "ground points")
Community & Education
- Sponsorships for farms, areas, trees
- Memberships with benefits (discounts, exclusive content)
- Farm portraits, soil reports, video content for storytelling
- Learning area for schools & universities
Research & innovation platform
- Publication of pilot projects, citizen science formats
- Investment opportunities for start-ups
- Research projects in cooperation with universities & institutes
- Living Lab Tools
Logistics and distribution strategy:
Logistics capability of marketplace products
Not all products are suitable for an online marketplace that is positioned throughout Europe and wants to supply local products throughout Europe. The following illustration is intended to provide an initial overview of the categorisation of products:
Show an overview of the categorisation of the products:
Packaging
- Standardised, recyclable packaging
- Pallet-optimised shipping for bulk purchases
- Temperature-controlled packaging units for sensitive goods
- Centralised and decentralised warehouses in combination: e.g. cross-docking with logistics partners
Sales cooperations & platform synergies
- Integration of local direct marketing platforms
- Dropshipping models with supplier warehouse
- Development of a fulfilment partner for B2B shipping
- Forwarding partner for machine shipping with online tracking
Local direct marketing platforms:
- Collaboration with Marktschwärmer, CrowdFarming, organic delivery services
- Integration of regional hubs into decentralised logistics concept
- Partner programmes for sales and warehousing
Connection to large platforms (Amazon model):
- Strategic placement of selected products on Amazon Handmade, Etsy, etc.
- Goal: Generate traffic, increase brand awareness, drive conversion to TSHN site
Realisation of the marketplace concept
The marketplace is an extensive project that will be transferred to a separate company or co-operative at the end of its development within TSHN R&D. A dedicated management team will ensure its further development and valuable positioning. A separate management team will ensure its further development and valuable positioning.
Roadmap
Phase 1: MVP (Minimum Viable Product)
- Selection of 10-20 core products (in stock and ready for despatch)
- Implementation of a shop system (Shopify, WooCommerce or Headless with its own blockchain connection)
- Connection to first logistics partner (e.g. Sendcloud, Seven Senders)
- Design of a simple but functional front end
Phase 2: Expansion & integration
- Connection of member accounts with wallet function
- Introduction of digital certificates & token functions
- Development of retailer dashboards for farmers & suppliers
- API interfaces to cooperation platforms
Phase 3: Network & scaling
- Establishment of decentralised storage hubs in partner regions
- Regionalisation of product ranges (logic: proximity before price)
- Launch of educational channels and regional events
Show an overview of the categorisation of the products:
Packaging
- Standardised, recyclable packaging
- Pallet-optimised shipping for bulk purchases
- Temperature-controlled packaging units for sensitive goods
- Centralised and decentralised warehouses in combination: e.g. cross-docking with logistics partners
Sales cooperations & platform synergies
- Integration of local direct marketing platforms
- Dropshipping models with supplier warehouse
- Development of a fulfilment partner for B2B shipping
- Forwarding partner for machine shipping with online tracking
Local direct marketing platforms:
- Collaboration with Marktschwärmer, CrowdFarming, organic delivery services
- Integration of regional hubs into decentralised logistics concept
- Partner programmes for sales and warehousing
Connection to large platforms (Amazon model):
- Strategic placement of selected products on Amazon Handmade, Etsy, etc.
- Goal: Generate traffic, increase brand awareness, drive conversion to TSHN site
Realisation of the marketplace concept
The marketplace is an extensive project that will be transferred to a separate company or co-operative at the end of its development within TSHN R&D. A dedicated management team will ensure its further development and valuable positioning. A separate management team will ensure its further development and valuable positioning.
Roadmap
Phase 1: MVP (Minimum Viable Product)
- Selection of 10-20 core products (in stock and ready for despatch)
- Implementation of a shop system (Shopify, WooCommerce or Headless with its own blockchain connection)
- Connection to first logistics partner (e.g. Sendcloud, Seven Senders)
- Design of a simple but functional front end
Phase 2: Expansion & integration
- Connection of member accounts with wallet function
- Introduction of digital certificates & token functions
- Development of retailer dashboards for farmers & suppliers
- API interfaces to cooperation platforms
Phase 3: Network & scaling
- Establishment of decentralised storage hubs in partner regions
- Regionalisation of product ranges (logic: proximity before price)
- Launch of educational channels and regional events
