We have drawn up this data protection declaration (version 16.03.2025-122965736) in order to provide you with information in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, which personal data (data for short) we as the controller - and the processors commissioned by us (e.g. providers) - process, will process in the future and what lawful options you have. The terms used are to be understood as gender-neutral.
In short: We provide you with comprehensive information about the data we process about you.
Data protection declarations usually sound very technical and use legal jargon. This privacy policy, on the other hand, is intended to describe the most important things to you as simply and transparently as possible. As far as it is conducive to transparency, technical Terms explained in a reader-friendly waylinks to further information and Graphics for use. We use it to inform you in clear and simple language that we only process personal data as part of our business activities if there is a corresponding legal basis. This is certainly not possible if we provide explanations that are as concise, unclear and legal-technical as possible, as is often standard on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative and perhaps there is one or two pieces of information that you did not yet know.
If you still have questions, we would like to ask you to contact the responsible body named below or in the legal notice, follow the links provided and view further information on third-party websites. Our contact details can of course also be found in the legal notice.
This privacy policy applies to all personal data processed by our company and to all personal data processed by companies commissioned by us (processors). By personal data, we mean information within the meaning of Art. 4 No. 1 GDPR, such as a person's name, email address and postal address. The processing of personal data ensures that we can offer and invoice our services and products, whether online or offline. The scope of this privacy policy includes
In short: The privacy policy applies to all areas in which personal data is processed in the company in a structured manner via the channels mentioned. If we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.
In the following privacy policy, we provide you with transparent information on the legal principles and regulations, i.e. the legal basis of the General Data Protection Regulation, which enable us to process personal data.
As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016. You can of course access this EU General Data Protection Regulation online on EUR-Lex, the access point to EU law, at https://eur-lex.europa.eu/legal-content/DE/ALL/?uri=celex%3A32016R0679 read more.
We only process your data if at least one of the following conditions applies:
Other conditions such as the fulfilment of recording in the public interest and the exercise of official authority as well as the protection of vital interests do not generally arise for us. If such a legal basis is relevant, it will be indicated at the appropriate point.
In addition to the EU regulation, national laws also apply:
If other regional or national laws apply, we will inform you of this in the following sections.
If you have any questions about data protection or the processing of personal data, you will find below the contact details of the controller in accordance with Article 4(7) of the EU General Data Protection Regulation (GDPR):
DI (FH) Michael Kneidinger
Talstraße 23, 5280 Braunau
E-Mail: datenschutz@tshn.at
Telephone: -
Imprint: https://www.tshn.at/impressum/
It is a general criterion for us that we only store personal data for as long as is absolutely necessary for the provision of our services and products. This means that we delete personal data as soon as the reason for the data processing no longer exists. In some cases, we are legally obliged to store certain data even after the original purpose has ceased to exist, for example for accounting purposes.
If you wish your data to be deleted or revoke your consent to data processing, the data will be deleted as quickly as possible and insofar as there is no obligation to store it.
We will inform you below about the specific duration of the respective data processing if we have further information on this.
In accordance with Articles 13, 14 GDPR, we inform you of the following rights to which you are entitled in order to ensure fair and transparent processing of data:
In short: You have rights - do not hesitate to contact the responsible body listed above!
If you believe that the processing of your data violates data protection law or that your data protection rights have been violated in any other way, you can lodge a complaint with the supervisory authority. For Austria, this is the data protection authority, whose website you can find at https://www.dsb.gv.at/ find. In Germany, there is a data protection officer for each federal state. For more information, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI) contact. The following local data protection authority is responsible for our company:
Manager: Dr Matthias Schmidl
Address: Barichgasse 40-42, 1030 Vienna
Telephone no.: +43 1 52 152-0
E-mail address:
dsb@dsb.gv.at
Website:
https://www.dsb.gv.at/
We only transfer or process data to countries outside the scope of the GDPR (third countries) if you consent to this processing or other legal authorisation exists. This applies in particular if the processing is required by law or necessary for the fulfilment of a contractual relationship and in any case only insofar as this is generally permitted. In most cases, your consent is the most important reason why we process data in third countries. The processing of personal data in third countries such as the USA, where many software manufacturers offer services and have their server locations, may mean that personal data is processed and stored in unexpected ways.
We expressly point out that, in the opinion of the European Court of Justice, an adequate level of protection for data transfers to the USA currently only exists if a US company that processes personal data of EU citizens in the USA is an active participant in the EU-US Data Privacy Framework. You can find more information on this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en
Data processing by US services that are not active participants in the EU-US Data Privacy Framework may result in data not being processed and stored in anonymised form. Furthermore, US government authorities may be able to access individual data. In addition, data collected may be linked to data from other services of the same provider if you have a corresponding user account. Where possible, we endeavour to use server locations within the EU if this is offered.
We will inform you in more detail about data transfer to third countries, if applicable, in the appropriate sections of this privacy policy.
We have implemented both technical and organisational measures to protect personal data. Where possible, we encrypt or pseudonymise personal data. This makes it as difficult as possible for third parties to infer personal information from our data.
Art. 25 GDPR speaks here of "data protection by design and by default" and thus means that both software (e.g. forms) and hardware (e.g. access to the server room) should always be designed with security in mind and appropriate measures should be taken. If necessary, we will go into more detail on specific measures below.
TLS, encryption and https sound very technical - and they are. We use HTTPS (the Hypertext Transfer Protocol Secure stands for "secure hypertext transfer protocol") to transmit data tap-proof on the Internet.
This means that the complete transmission of all data from your browser to our web server is secured - nobody can "listen in".
We have thus introduced an additional layer of security and fulfil data protection through technology design (Article 25(1) GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data.
You can recognise the use of this data transmission protection by the small lock symbol 
at the top left of the browser, to the left of the Internet address (e.g. examplepage.com) and the use of the https scheme (instead of http) as part of our Internet address.
If you want to know more about encryption, we recommend a Google search for "Hypertext Transfer Protocol Secure wiki" to get good links to further information.
Communication Summary 👥 Data subjects: Anyone who communicates with us by phone, email or online form |
If you contact us and communicate with us by telephone, e-mail or online form, personal data may be processed.
The data is processed for the handling and processing of your enquiry and the associated business transaction. The data will be stored for as long as required by law.
All those who seek contact with us via the communication channels provided by us are affected by the aforementioned processes.
When you call us, the call data is stored pseudonymised on the respective end device and with the telecommunications provider used. In addition, data such as your name and telephone number may subsequently be sent by e-mail and stored for the purpose of responding to your enquiry. The data is deleted as soon as the business case has been completed and legal requirements permit.
If you communicate with us by e-mail, data may be stored on the respective end device (computer, laptop, smartphone, etc.) and data may be stored on the e-mail server. The data is deleted as soon as the business transaction has been completed and legal requirements permit.
If you communicate with us using an online form, data is stored on our web server and may be forwarded to one of our e-mail addresses. The data will be deleted as soon as the business transaction has been completed and legal requirements permit.
The processing of the data is based on the following legal bases:
In this section, we would like to explain what a data processing agreement is and why it is needed. Because the word "data processing agreement" is a bit of a mouthful, we will often only use the acronym DPA in this text. Like most companies, we do not work alone, but also utilise the services of other companies or individuals. By involving various companies or service providers, we may pass on personal data for processing. These partners then act as processors with whom we conclude a contract, the so-called data processing agreement (DPA). The most important thing for you to know is that the processing of your personal data takes place exclusively in accordance with our instructions and must be regulated by the DPA.
As a company and website owner, we are responsible for all data that we process from you. In addition to controllers, there may also be so-called processors. This includes any company or person who processes personal data on our behalf. More precisely and according to the GDPR definition: any natural or legal person, public authority, agency or other body which processes personal data on our behalf is considered a processor. Processors can therefore be service providers such as hosting or cloud providers, payment or newsletter providers or large companies such as Google or Microsoft.
For a better understanding of the terminology, here is an overview of the three roles in the GDPR:
Affected party (You as a customer or interested party) → Person responsible (we as a company and client) → Processor (Service providers such as web hosters or cloud providers)
As mentioned above, we have concluded a DPA with our partners who act as processors. This states above all that the processor processes the data to be processed exclusively in accordance with the GDPR. The contract must be concluded in writing, although the electronic conclusion of the contract is also considered "written" in this context. The processing of personal data only takes place on the basis of the contract. The contract must contain the following:
The contract also contains all the obligations of the processor. The most important obligations are
You can find out what such an AVV looks like in concrete terms at https://www.wko.at/service/wirtschaftsrecht-gewerberecht/eu-dsgvo-mustervertrag-auftragsverarbeitung.html view. A sample contract is presented here.
Cookies summary 👥 Data subject: Visitors to the website |
Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used so that you can better understand the following privacy policy.
Whenever you surf the internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.
One thing cannot be denied: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are also other cookies for other areas of application. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, the "brain" of your browser, so to speak. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.
Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser transmits the "user-related" information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are used to. In some browsers, each cookie has its own file; in others, such as Firefox, all cookies are stored in a single file.
The following graphic shows a possible interaction between a web browser such as Chrome and the web server. The web browser requests a website and receives a cookie back from the server, which the browser uses again as soon as another page is requested.
There are both first-party cookies and third-party cookies. First-party cookies are created directly by our website, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programmes and do not contain viruses, Trojans or other "malware". Cookies also cannot access information on your PC.
Cookie data can look like this, for example:
Name: _ga
Value: GA1.2.1326744211.152122965736-9
Intended use: Differentiation of website visitors
Expiry date: after 2 years
A browser should be able to support these minimum sizes:
The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point, we would like to briefly explain the different types of HTTP cookies.
A distinction can be made between 4 types of cookies:
Essential cookies
These cookies are necessary to ensure basic website functions. For example, these cookies are needed when a user places a product in the shopping basket, then continues surfing on other pages and only goes to the checkout later. These cookies ensure that the shopping basket is not deleted even if the user closes their browser window.
Purposeful cookies
These cookies collect information about user behaviour and whether the user receives any error messages. These cookies are also used to measure the loading time and the behaviour of the website with different browsers.
Target-orientated cookies
These cookies ensure better user-friendliness. For example, entered locations, font sizes or form data are saved.
Advertising cookies
These cookies are also known as targeting cookies. They are used to deliver customised advertising to the user. This can be very practical, but also very annoying.
When you visit a website for the first time, you are usually asked which of these cookie types you would like to allow. And of course this decision is also stored in a cookie.
If you would like to know more about cookies and are not afraid of technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265the Request for Comments of the Internet Engineering Task Force (IETF) called "HTTP State Management Mechanism".
The purpose ultimately depends on the cookie in question. You can find more details on this below or from the manufacturer of the software that sets the cookie.
Cookies are little helpers for many different tasks. Unfortunately, it is not possible to generalise which data is stored in cookies, but we will inform you about the processed or stored data in the following privacy policy.
The storage period depends on the cookie in question and is specified below. Some cookies are deleted after less than an hour, others can remain stored on a computer for several years.
You can also influence the storage period yourself. You can delete all cookies manually at any time via your browser (see also "Right to object" below). Furthermore, cookies that are based on consent will be deleted at the latest after you withdraw your consent, whereby the legality of the storage until then remains unaffected.
You decide how and whether you want to use cookies. Regardless of which service or website the cookies originate from, you always have the option of deleting, deactivating or only partially allowing cookies. For example, you can block third-party cookies but allow all other cookies.
If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:
Chrome: Delete, activate and manage cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have stored on your computer
Internet Explorer: Deleting and managing cookies
Microsoft Edge: Deleting and managing cookies
If you generally do not want to have cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can then decide for each individual cookie whether or not to allow it. The procedure differs depending on the browser. It is best to search for the instructions in Google using the search term "delete cookies Chrome" or "deactivate cookies Chrome" in the case of a Chrome browser.
The so-called "cookie guidelines" have been in place since 2009. This stipulates that the storage of cookies is a Consent (Article 6(1)(a) GDPR) from you. However, there are still very different reactions to these directives within the EU countries. In Austria, however, this directive was implemented in Section 165 (3) of the Telecommunications Act (2021). In Germany, the cookie directives have not been implemented as national law. Instead, this directive was largely implemented in Section 15 (3) of the Telemedia Act (TMG), which has been replaced by the Digital Services Act (DDG) since May 2024.
For strictly necessary cookies, even if no consent has been given, there are legitimate interests (Article 6(1)(f) GDPR), which in most cases are of an economic nature. We want to provide visitors to the website with a pleasant user experience and certain cookies are often absolutely necessary for this.
If cookies that are not absolutely necessary are used, this will only be done with your consent. The legal basis in this respect is Art. 6 para. 1 lit. a GDPR.
In the following sections, you will be informed in more detail about the use of cookies if the software used utilises cookies.
Application data summary 👥 Affected parties: Users who apply for a job with us |
You can apply for a job in our company by e-mail, online form or via a recruiting tool. All data that we receive and process from you as part of an application is considered application data. You always disclose personal data such as your name, date of birth, address and telephone number.
We process your data so that we can carry out a proper selection procedure in relation to the advertised position. We are also happy to keep your application documents in our application archive. This is because it often happens that, for a variety of reasons, we are not able to work with you for the advertised position, but we are impressed by you and your application and can well imagine working with you in the future. If you give us your consent, we will archive your documents so that we can easily contact you for future jobs in our company.
We guarantee that we handle your data with particular care and only ever process your data within the legal framework. Even within our company, your data will only be passed on to people who are directly involved with your application. In short: Your data is safe with us!
If you apply to us by e-mail, for example, we will of course also receive personal data, as mentioned above. Even the e-mail address is already considered personal data. However, only the data that is relevant to our decision as to whether or not we want to welcome you to our team is processed in the course of an application process.
Exactly which data is processed depends primarily on the job advertisement. In most cases, however, it will be your name, date of birth, contact details and proof of qualifications. If you submit your application via an online form, the data will be encrypted and forwarded to us. If you send us the application by e-mail, this encryption does not take place. We can therefore accept no responsibility for the transmission route. However, once the data is on our servers, we are responsible for the lawful handling of your data.
During an application process, in addition to the above-mentioned data, information about your health or ethnic origin may also be requested so that we and you can exercise the rights relating to labour law, social security and social protection and at the same time comply with the corresponding obligations. This data is special category data.
Here is a list of possible data that we receive and process from you:
If we accept you as a team member in our company, your data will be processed further for the purpose of the employment relationship and stored by us at least until the end of the employment relationship. All application documents will then be placed in your employee file.
If we do not offer you the job, you reject our offer or withdraw your application, we may retain your data for up to 6 months after completion of the application process on the basis of legitimate interest (Art. 6 para. 1 lit. f GDPR). After that, both your electronic data and all data from physical application documents will be completely deleted or destroyed. We retain your data so that we can answer any follow-up questions or so that we can provide evidence of the application in the event of a legal dispute. If a legal dispute arises and we may still need the data after the 6 months have expired, we will only delete the data when there is no longer any reason to retain it. If there are statutory retention obligations to be fulfilled, we must generally store the data for longer than 6 months.
We can also store your data for longer if you have given your special consent. We do this, for example, if we can imagine working with you in the future. It is then helpful to have your data archived so that we can contact you easily. In this case, the data will be added to our applicant pool. Of course, you can revoke your consent to the longer storage of your data at any time. If you do not revoke your consent and do not provide new consent, your data will be deleted after 2 years at the latest.
The legal basis for the processing of your data is Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. b GDPR (contract or pre-contractual measures), Art. 6 para. 1 lit. f GDPR (legitimate interests) and Art. 9 para. 2 lit. a. GDPR (processing of special categories).
If we include you in our applicant tool, this is done on the basis of your consent (Art. 6 para. 1 lit. a GDPR). We would like to point out that your consent to our application pool is voluntary, has no influence on the application process and you have the option of withdrawing your consent at any time. This does not affect the lawfulness of the processing up to the time of revocation.
In the case of the protection of vital interests, data processing is carried out in accordance with Art. 9 para. 2 lit. c. GDPR. For the purposes of health care, occupational medicine, medical diagnostics, health or social care or treatment or for the management of health or social care systems and services, the processing of personal data is carried out in accordance with Art. 9 para. 2 lit. h. GDPR. GDPR. If you voluntarily provide data of special categories, the processing is carried out on the basis of Art. 9 para. 2 lit. a. GDPR.
Sweepstakes summary 👥 Data subjects: Users who participate in our competitions |
We also offer competitions from time to time via our website or our social media channels. These are promotions and competitions in which you can take part to win prizes. You usually have to perform a certain action. For example, you may have to answer a question. If you take part in one of our competitions, personal data will also be collected. Depending on the competition, different data may be processed. In most cases, this is contact information or the date of birth if a minimum age is required to take part in the competition.
We process the data so that we can organise the competition. On the one hand, we need the data to determine and notify the winner and, on the other hand, to fulfil our legal obligations. If you have given your consent, we may also use the data for advertising and marketing purposes. For example, we may send you a newsletter about our service.
Of course, the data processing also depends on the type of competition, but as a rule, contact details such as name, e-mail address, telephone number, address and date of birth are processed. Your IP address will also be processed as part of the competition. This usually happens automatically if you have consented to data processing and then visit our website and take part in the competition. We use the IP address to ensure the security of our system and to obtain statistical analyses.
It may also happen that our competition takes place within a social media platform (e.g. Instagram, Facebook or TikTok) or is advertised via a social media platform. In this case, the data protection guidelines and terms of use of the respective social network also apply. In addition to the platform, we as the organiser of the competition are also responsible for data processing. If you have any questions regarding the competition, please contact us directly.
The data will be stored until the competition has ended and the winner has received the prize. If there are also statutory retention obligations, such as tax obligations, your data may be stored for up to 7 years.
The legal basis for the processing of your data is Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. b GDPR (contract or pre-contractual measures) and Art. 6 para. 1 lit. f GDPR (legitimate interests), such as for the documentation and tracking of competition processing.
Customer data summary 👥 Affected parties: Customers or business and contractual partners |
We also process data from our customers and business partners so that we can offer our services and contractual services. This data always includes personal data. Customer data refers to all information that is processed on the basis of a contractual or pre-contractual collaboration in order to be able to provide the services offered. Customer data is therefore all the information we collect and process about our customers.
There are many reasons why we collect and process customer data. The most important is that we simply need various data to provide our services. Sometimes your email address is enough, but when you purchase a product or service, for example, we also need data such as your name, address, bank details or contract data. We also use the data for marketing and sales optimisation so that we can improve our overall service for our customers. Another important point is our customer service, which is always very important to us. We want you to be able to contact us at any time with questions about our offers, and for this we need at least your e-mail address.
The exact data that is stored can only be described here on the basis of categories. This always depends on which services you receive from us. In some cases, you only give us your e-mail address so that we can contact you or answer your questions, for example. In other cases, you purchase a product or service from us and we require significantly more information, such as your contact details, payment details and contract details.
Here is a list of possible data that we receive and process from you:
As soon as we no longer need the customer data to fulfil our contractual obligations and our purposes and the data is also no longer required for possible warranty and liability obligations, we delete the corresponding customer data. This is the case, for example, when a business contract ends. After this, the limitation period is generally 3 years, although longer periods are possible in individual cases. Of course, we also comply with the statutory retention obligations. Your customer data will certainly not be passed on to third parties unless you have given your explicit consent.
The legal basis for the processing of your data is Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. b GDPR (contract or pre-contractual measures), Art. 6 para. 1 lit. f GDPR (legitimate interests) and in special cases (e.g. medical services) Art. 9 para. 2 lit. a. GDPR (processing of special categories).
In the case of the protection of vital interests, data processing is carried out in accordance with Art. 9 para. 2 lit. c. GDPR. For the purposes of health care, occupational medicine, medical diagnostics, health or social care or treatment or for the management of health or social care systems and services, the processing of personal data is carried out in accordance with Art. 9 para. 2 lit. h. GDPR. GDPR. If you voluntarily provide data of special categories, the processing is carried out on the basis of Art. 9 para. 2 lit. a. GDPR.
Registration summary 👥 Affected persons: All persons who register, create an account, log in and use the account. 📅 Storage duration: Sas long as the company account linked to the texts exists and generally for 3 years thereafter. |
When you register with us, personal data may be processed if you enter personal data or data such as the IP address is collected in the course of processing. You can read below what we mean by the rather unwieldy term "personal data".
Please only enter data that we require for registration and for which you have the authorisation of a third party if you are registering on behalf of a third party. If possible, use a secure password that you do not use anywhere else and an e-mail address that you check regularly.
In the following we inform you about the exact type of data processing, because we want you to feel comfortable with us!
When you register, we collect certain data from you and enable you to simply log in to us online later and use your account with us. The advantage of having an account with us is that you don't have to re-enter everything every time. Saves time, effort and ultimately prevents errors in the provision of our services.
In short, we process personal data to enable the creation and use of an account with us.
If we didn't do this, you would have to enter all the data every time, wait for us to approve it and enter everything again. We and many, many customers wouldn't like that. What would you think?
All data that you provided during registration, entered when logging in or entered when managing your data in your account.
We process the following types of data during registration:
When you log in, we process the data you enter when you log in, such as your user name and password, and data collected in the background, such as device information and IP addresses.
When you use your account, we process data that you enter while using your account and that is created in the course of using our services.
We store the data entered for at least as long as the account linked to the data exists with us and is used, as long as contractual obligations exist between us and, if the contract ends, until the respective claims arising from it have expired. In addition, we store your data for as long as and to the extent that we are subject to statutory storage obligations. Thereafter, we retain accounting documents relating to the contract (invoices, contract documents, account statements, etc.) and other relevant business documents for the legally prescribed period (usually several years).
You have registered, entered data and would like to revoke the processing? No problem. As you can read above, the rights under the General Data Protection Regulation also apply during and after registration, login or account with us. Contact the person responsible for data protection above to exercise your rights. If you already have an account with us, you can easily view and manage your data and texts in your account.
By completing the registration process, you enter into a pre-contractual relationship with us in order to conclude a contract of use via our platform (even if there is no automatic obligation to pay). Sou invest time in entering data and registering and we provide you with our services after logging into our system and viewing your customer account. We also fulfil our contractual obligations. Finally, we need to keep registered users informed of important changes by email. Art. 6 para. 1 lit. b GDPR (implementation of pre-contractual measures, fulfilment of a contract) therefore applies.
If necessary, we may also obtain your consent, e.g. if you voluntarily provide more data than is absolutely necessary or if we are allowed to send you advertising. Art. 6 para. 1 lit. a GDPR (consent) therefore applies.
We also have a legitimate interest in knowing who we are dealing with in order to contact them in certain cases. We also need to know who is using our services and whether they are being used in accordance with our terms of use, so Art. 6 para. 1 lit. f GDPR (legitimate interests) applies.
Note: the following sections are to be ticked by users (as required):
Registration with real name
As we need to know who we are dealing with in our business operations, registration is only possible with your real name (clear name) and not with pseudonyms.
Registration with pseudonyms
Pseudonyms can be used for registration, i.e. you do not have to register with us using your real name. This ensures that your name cannot be processed by us.
Storage of the IP address
In the course of registration, login and account use, we store the IP address in the background for security reasons in order to be able to determine lawful use.
Public profile
The user profiles are publicly visible, i.e. parts of the profile can also be viewed on the Internet without entering a user name and password.
2-factor authentication (2FA)
Two-factor authentication (2FA) offers additional security when logging in, as it prevents you from logging in without a smartphone, for example. This technical measure to secure your account therefore protects you against the loss of data or unauthorised access even if the user name and password were known.
You can find out which 2FA is used during registration, login and in the account itself.
Webhosting summary 👥 Data subject: Visitors to the website |
When you visit websites these days, certain information - including personal data - is automatically generated and stored, including on this website. This data should be processed as sparingly as possible and only with justification. By website, by the way, we mean the entirety of all web pages on a domain, i.e. everything from the start page (homepage) to the very last subpage (like this one). By domain we mean, for example, example.de or example.com.
If you want to view a website on a computer, tablet or smartphone, you use a programme called a web browser. You probably know a few web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox and Apple Safari. We call them browsers or web browsers for short.
In order to display the website, the browser must connect to another computer where the website code is stored: the web server. Operating a web server is a complicated and time-consuming task, which is why this is usually done by professional providers. These providers offer web hosting and thus ensure reliable and error-free storage of website data. A lot of technical terms, but please stay tuned, it will get even better!
When the browser on your computer (desktop, laptop, tablet or smartphone) connects and during data transfer to and from the web server, personal data may be processed. On the one hand, your computer stores data; on the other hand, the web server must also store data for a certain period of time to ensure proper operation.
A picture is worth a thousand words, so the following graphic illustrates the interaction between the browser, the Internet and the hosting provider.
The purposes of data processing are:
Even while you are currently visiting our website, our web server, i.e. the computer on which this website is stored, usually automatically saves data such as
As a rule, the above-mentioned data is stored for a fortnight and then automatically deleted. We do not pass this data on, but we cannot rule out the possibility of this data being viewed by the authorities in the event of unlawful behaviour.
In short: Your visit is logged by our provider (company that runs our website on special computers (servers)), but we do not pass on your data without your consent!
The lawfulness of the processing of personal data in the context of web hosting results from Art. 6 para. 1 lit. f GDPR (protection of legitimate interests), because the use of professional hosting with a provider is necessary in order to present the company securely and user-friendly on the Internet and to be able to pursue attacks and claims from this if necessary.
As a rule, there is a contract between us and the hosting provider for order processing in accordance with Art. 28 f. GDPR, which ensures compliance with data protection and guarantees data security.
We also use the web hosting service Hostinger for our business. The service provider is the Lithuanian company HOSTINGER, UAB, Švitrigailos Str. 34, LT-03230 Vilnius, Lithuania.
You can find out more about the data processed through the use of Hostinger in the privacy policy on https://www.hostinger.de/legal/datenschutz-bestimmungen.
Web Analytics privacy policy summary 👥 Data subject: Visitors to the website |
We use software on our website to evaluate the behaviour of website visitors, known as web analytics or web analysis for short. This involves collecting data that the respective analytics tool provider (also known as a tracking tool) stores, manages and processes. The data is used to create analyses of user behaviour on our website and made available to us as the website operator. In addition, most tools offer various test options. For example, we can test which offers or content are best received by our visitors. To do this, we show you two different offers for a limited period of time. After the test (known as an A/B test), we know which product or content our website visitors find more interesting. For such test procedures, as well as for other analytics procedures, user profiles can also be created and the data stored in cookies.
With our website, we have a clear goal in mind: we want to deliver the best web offering on the market for our industry. In order to achieve this goal, we want to offer the best and most interesting range of products and services on the one hand, and ensure that you feel completely at ease on our website on the other. With the help of web analysis tools, we can take a closer look at the behaviour of our website visitors and then improve our website accordingly for you and for us. For example, we can recognise the average age of our visitors, where they come from, when our website is visited the most or which content or products are particularly popular. All this information helps us to optimise the website and thus adapt it to your needs, interests and wishes.
Exactly which data is stored depends, of course, on the analysis tools used. However, the content you view on our website, which buttons or links you click on, when you access a page, which browser you use, which device (PC, tablet, smartphone, etc.) you use to visit the website or which computer system you use are generally stored, for example. If you have agreed that location data may also be collected, this may also be processed by the web analysis tool provider.
Your IP address is also stored. According to the General Data Protection Regulation (GDPR), IP addresses are personal data. However, your IP address is usually stored pseudonymised (i.e. in an unrecognisable and shortened form). For the purposes of testing, web analysis and web optimisation, no direct data such as your name, age, address or email address is stored. All this data, if collected, is stored in pseudonymised form. This means that you cannot be identified as a person.
The following example shows schematically how Google Analytics works as an example of client-based web tracking with Java Script code.
How long the respective data is stored always depends on the provider. Some cookies only store data for a few minutes or until you leave the website, while other cookies can store data for several years.
We will inform you about the duration of data processing below if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If required by law, for example in the case of accounting, this storage period may also be exceeded.
You also have the right and the option to withdraw your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser.
The use of web analytics requires your consent, which we have obtained with our cookie pop-up. According to Art. 6 para. 1 lit. a GDPR (consent) represents the legal basis for the processing of personal data as it may occur when collected by web analytics tools.
In addition to consent, we have a legitimate interest in analysing the behaviour of website visitors in order to improve our website technically and economically. With the help of web analytics, we recognise errors on the website, can identify attacks and improve efficiency. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use the tools if you have given your consent.
As web analytics tools use cookies, we recommend that you also read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.
Information on special web analytics tools, if available, can be found in the following sections.
Google Analytics privacy policy summary 👥 Data subject: Visitors to the website |
On our website we use the analysis tracking tool Google Analytics in the version Google Analytics 4 (GA4) of the American company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. However, by combining various technologies such as cookies, device IDs and login information, you can be identified as a user across different devices. This means that your actions can also be analysed across platforms.
For example, when you click on a link, this event is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics enable us to better customise our website and our service to your wishes. In the following, we will go into more detail about the tracking tool and inform you in particular about which data is processed and how you can prevent this.
Google Analytics is a tracking tool used to analyse the traffic on our website. These measurements and analyses are based on a pseudonymous user identification number. This number does not contain any personal data such as name or address, but is used to assign events to an end device. GA4 uses an event-based model that records detailed information on user interactions such as page views, clicks, scrolling and conversion events. GA4 also incorporates various machine learning functions to better understand user behaviour and certain trends. GA4 relies on modelling with the help of machine learning functions. This means that missing data can also be extrapolated on the basis of the collected data in order to optimise the analysis and also to be able to make forecasts.
For Google Analytics to work in principle, a tracking code is built into the code of our website. When you visit our website, this code records various events that you perform on our website. With GA4's event-based data model, we as website operators can define and track specific events in order to obtain analyses of user interactions. In addition to general information such as clicks or page views, specific events that are important for our business can also be tracked. Such specific events can be, for example, the sending of a contact form or the purchase of a product.
As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.
Google processes the data and we receive reports on your user behaviour. These may include the following reports:
In addition to the analysis reports mentioned above, Google Analytics 4 also offers the following functions, among others:
Our aim with this website is clear: we want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.
The statistically analysed data gives us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimise our site so that it can be found more easily by interested people on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.
Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This allows Google Analytics to recognise you as a new user and assign you a user ID. The next time you visit our site, you will be recognised as a "returning" user. All collected data is stored together with this user ID. This makes it possible to analyse pseudonymous user profiles.
In order to be able to analyse our website with Google Analytics, a property ID must be inserted into the tracking code. The data is then saved in the corresponding property. The Google Analytics 4 property is standard for every newly created property. Depending on the property used, data is stored for different lengths of time.
Through identifiers such as cookies, app instance IDs, user IDs or user-defined event parameters, your interactions are measured across platforms if you have given your consent. Interactions are all types of actions that you perform on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics may be linked to third-party cookies. Google does not pass on any Google Analytics data unless we as the website operator authorise this. Exceptions may be made if required by law.
According to Google, no IP addresses are logged or stored in Google Analytics 4. However, Google uses the IP address data to derive location data and deletes it immediately afterwards. All IP addresses collected from users in the EU are therefore deleted before the data is stored in a data centre or on a server.
As Google Analytics 4 focuses on event-based data, the tool uses significantly fewer cookies compared to previous versions (such as Google Universal Analytics). Nevertheless, there are some specific cookies that are used by GA4. These include, for example:
Name: _ga
Value: 2.1326744211.152122965736-5
Intended use: By default, analytics.js uses the _ga cookie to store the user ID. It is basically used to differentiate between website visitors.
Expiry date: after 2 years
Name: _gid
Value: 2.1687193234.152122965736-1
Intended use: The cookie is also used to differentiate between website visitors
Expiry date: after 24 hours
Name: _gat_gtag_UA_
Value: 1
Intended use: Used to lower the request rate. If Google Analytics is provided via the Google Tag Manager, this cookie is given the name _dc_gtm_ .
Expiry date: after 1 minute
Remark: This list cannot claim to be exhaustive, as Google is constantly changing its choice of cookies. The aim of GA4 is also to improve data protection. The tool therefore offers a number of options for controlling data collection. For example, we can set the storage period ourselves and also control data collection.
Here we show you an overview of the most important types of data that are collected with Google Analytics:
Heatmaps: Google creates so-called heatmaps. Heatmaps allow you to see exactly those areas that you click on. This gives us information about where you are "travelling" on our site.
Session duration: Google defines session duration as the time you spend on our site without leaving it. If you have been inactive for 20 minutes, the session ends automatically.
Bounce rate (bounce rate): A bounce is when you only view one page on our website and then leave our website again.
Account creation: When you create an account on our website or place an order, Google Analytics collects this data.
Location: IP addresses are not logged or stored in Google Analytics. However, shortly before the IP address is deleted, derivations are used for location data.
Technical information: The technical information includes your browser type, your internet provider or your screen resolution.
Source of origin: Google Analytics and we are of course also interested in which website or which advert you came to our site from.
Other data includes contact details, any ratings, the playing of media (e.g. when you play a video on our site), the sharing of content via social media or adding it to your favourites. The list is not exhaustive and is only intended to provide a general overview of data storage by Google Analytics.
Google has its servers spread all over the world. Here you can read exactly where the Google data centres are located: https://www.google.com/about/datacenters/locations/?hl=de
Your data is distributed on different physical data carriers. This has the advantage that the data can be retrieved more quickly and is better protected against manipulation. Every Google data centre has appropriate emergency programmes for your data. If, for example, the hardware at Google fails or natural disasters paralyse servers, the risk of a service interruption at Google remains low.
The retention period of the data depends on the properties used. The storage period is always defined separately for each individual property. Google Analytics offers us four options for controlling the storage period:
In addition, there is also the option that data will only be deleted if you no longer visit our website within the period of time selected by us. In this case, the retention period is reset each time you visit our website again within the specified period.
Once the specified period has expired, the data is deleted once a month. This retention period applies to your data linked to cookies, user recognition and advertising IDs (e.g. DoubleClick domain cookies). Reporting results are based on aggregated data and are stored independently of user data. Aggregated data is an amalgamation of individual data into a larger unit.
Under European Union data protection law, you have the right to obtain information about your data and to update, delete or restrict it. You can use the browser add-on to deactivate Google Analytics JavaScript (analytics.js, gtag.js) to prevent Google Analytics 4 from using your data. You can download the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de and install it. Please note that this add-on only deactivates data collection by Google Analytics.
If you want to deactivate, delete or manage cookies, you will find the relevant links to the instructions for the most popular browsers in the "Cookies" section.
The use of Google Analytics requires your consent, which we have obtained with our cookie pop-up. According to Art. 6 para. 1 lit. a GDPR (consent) represents the legal basis for the processing of personal data as it may occur when collected by web analytics tools.
In addition to consent, we have a legitimate interest in analysing the behaviour of website visitors in order to improve our offer technically and economically. With the help of Google Analytics, we recognise errors on the website, can identify attacks and improve efficiency. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use Google Analytics if you have given your consent.
Google also processes your data in the USA, among other places. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.
Google also uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.
We hope we have been able to provide you with the most important information about data processing by Google Analytics. If you would like to find out more about the tracking service, we recommend these two links: https://marketingplatform.google.com/about/analytics/terms/de/ and https://support.google.com/analytics/answer/6004245?hl=de.
If you would like to find out more about data processing, please use the Google privacy policy at https://policies.google.com/privacy?hl=de.
We have concluded a data processing agreement (DPA) with Google in accordance with Article 28 of the General Data Protection Regulation (GDPR). You can find out exactly what a DPA is and, in particular, what must be included in a DPA in our general section "Data processing agreement (DPA)".
This contract is required by law because Google processes personal data on our behalf. It clarifies that Google may only process data that it receives from us in accordance with our instructions and must comply with the GDPR. You can find the link to the order data processing conditions at https://business.safety.google/intl/de/adsprocessorterms/
We have activated the functions for advertising reports in Google Analytics. The reports on demographic characteristics and interests contain information on age, gender and interests. This allows us to get a better picture of our users without being able to assign this data to individual persons. You can find out more about the advertising functions at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.
You can control the use of the activities and information of your Google account under "Advertising settings" on https://adssettings.google.com/authenticated via checkbox.
We also use the e-commerce measurement of the web analysis tool Google Analytics for our website. This allows us to analyse very precisely how you and all our other customers interact with our website. E-commerce measurement is primarily concerned with purchasing behaviour. We can use the data obtained to adapt and optimise our service to your wishes and expectations. We can also use our online advertising measures in a more targeted manner so that only people who are interested in our products or services see our adverts. The e-commerce measurement records, for example, which orders were placed, how long it took for you to purchase the product, the average order value or the shipping costs. All this data can be recorded and saved under a specific ID.
We have implemented IP address anonymisation from Google Analytics on this website. This function was developed by Google so that this website can comply with the applicable data protection regulations and recommendations of the local data protection authorities if they prohibit the storage of the full IP address. The anonymisation or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before any storage or processing of the data takes place.
You can find more information on IP anonymisation at https://support.google.com/analytics/answer/2763052?hl=de.
Google Remarketing privacy policy summary 👥 Data subject: Visitors to the website |
We use Google Remarketing as an online marketing measure to advertise our products and services. In this way, we want to make more people aware of the high quality of our offers on the Internet. As part of our advertising measures, we use Google Remarketing from Google Inc. on our website. In Europe, however, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With the help of this retargeting tool, we can better customise our advertising offer to your interests and needs and display it in a more targeted manner. In the following article, we will go into more detail about why we use Google Remarketing, what data is stored in the process and how you can prevent this data storage.
Google Remarketing is a special online advertising method in which targeted adverts are displayed to users who have previously visited a specific website or app. This means that after you have visited our website, for example, the system recognises which pages you have viewed and what you are interested in and can use this information to show you targeted online advertisements. This works through the use of cookies and other tracking technologies that record your user behaviour on our site and then display suitable advertising on other Google platforms (such as YouTube).
We are convinced of the quality of our offer and want as many people as possible to get to know our website. In the online sector, Google Ads and integrated Google Remarketing offer the best platform for this. Of course, we also want to gain a precise overview of the cost-benefit factor of our advertising campaigns. That's why we use the Google Ads conversion tracking tool.
We use Google Remarketing to draw attention to our services on other websites and Google platforms. The aim is to ensure that our advertising campaigns only reach those people who are interested in our offers. With Google Remarketing, we can deliver targeted adverts to you if you have previously visited our website and have not yet carried out a desired action. With the advert, we may be able to convince you that we do have what you are looking for. In other words, we want to increase the likelihood of a new interaction or conversion. But what is a conversion? A conversion occurs when you go from being a purely interested website visitor to an active visitor. This always happens when you click on our advert and then carry out another action, such as visiting our website.
This data enables us to calculate our cost-benefit factor, measure the success of individual advertising measures and consequently optimise our online marketing measures. We can also use the data obtained to make our website more interesting for you and customise our advertising offer even more individually to your needs.
We have integrated Google Remarketing on our website in order to better analyse certain user actions and to be able to display targeted advertising. The data collected varies depending on the functions used and individual settings. As a rule, information is collected about which subpages you visit on our website, which products you view or have purchased, how long you stay on a page, whether you have cancelled certain actions or which other conversions (purchase, button click, etc.) you have made.
As you can see, Google Remarketing generally only processes data about your user behaviour and no personal data such as your name or email address. However, your IP address is processed by Google Remarketing, which is considered personal data according to the GDPR. Furthermore, information about your devices (browser, operating system, device type, etc.) and demographic data such as age or gender may be stored via cookies or other tracking technologies. All data is anonymised and aggregated to protect the privacy of users.
If you now click on one of our Google Ads adverts, the "Conversion" cookie from a Google domain is stored on your computer (usually in the browser) or mobile device. Cookies are small text files that store information on your computer.
Here is the data of the most important cookies that can be used for remarketing:
Name: Conversion
Value: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ122965736-3
Intended use: This cookie saves every conversion you make on our site after you have come to us via a Google Ad.
Expiry date: after 3 months
Name: _gac
Value: 1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE
Intended use: This is a classic Google Analytics cookie and is used to record various actions on our website.
Expiry date: after 3 months
Remark: The _gac cookie only appears in connection with Google Analytics. The above list is not exhaustive, as Google always uses other cookies for analytical analyses.
As soon as you complete an action on our website, Google recognises the cookie and saves your action as a so-called conversion. As long as you are browsing our website and the cookie has not yet expired, we and Google recognise that you have found us again via our Google Ads ad. The cookie is read and sent back to Google Ads with the conversion data. It is also possible that other cookies are used to measure conversions. Google Remarketing and the tracking often associated with it can be further refined and improved with the help of Google Analytics. For adverts that Google displays in various places on the web, cookies with the name "__gads" or "_gac" may be set under our domain. Since September 2017, various campaign information has been stored by analytics.js using the _gac cookie. The cookie stores this data as soon as you visit one of our pages for which the automatic tag labelling of Google Ads has been set up. Unlike cookies that are set for Google domains, Google can only read these conversion cookies when you are on our website.
Google has its servers spread all over the world. Here you can read exactly where the Google data centres are located: https://www.google.com/about/datacenters/locations/?hl=de
In principle, Google only processes data for as long as is necessary and legally required for the fulfilment of the purposes. At this point, we would like to point out that we have no influence on how Google uses the collected data. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies with the name "Conversion" and "_gac" (which is used in connection with Google Analytics) have an expiry date of 3 months.
You have the option not to participate in Google Remarketing. If you deactivate Google Remarketing via your browser, you block tracking. In this case, you will not be included in the tool's statistics. You can also change the cookie settings in your browser at any time. This works slightly differently for each browser. In the "Cookies" section, you will find the relevant links to the instructions for the most popular browsers.
If you generally do not want to have cookies, you can set up your browser so that it always informs you when a cookie is to be set. This allows you to decide for each individual cookie whether or not to allow it. By downloading and installing this browser plug-in on https://support.google.com/ads/answer/7395996 all "advertising cookies" are also deactivated. Please note that deactivating these cookies does not prevent advertisements, but only personalised advertising.
You can deactivate personalised advertising based on Google Remarketing in the Google account settings under "Ads" or "Advertising". If you do not consent to data processing by Google Remarketing via the Consent Management Tool on our website, no data will be collected.
If you have consented to the use of Google Remarketing, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (consent) represents the legal basis for the processing of personal data, as may occur in the case of collection by Google Remarketing (IP address).
We also have a legitimate interest in using Google Remarketing to optimise our online service and our marketing measures. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use Google Remarketing if you have given your consent.
Google also processes your data in the USA, among other places. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.
Google also uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
Google has a contract for order processing in accordance with Art. 28 GDPR, which serves as the data protection basis for our customer relationship with Google. The content of this contract refers to the EU standard contractual clauses. You can find the order processing conditions here: https://business.safety.google/intl/de/adsprocessorterms/
You can find out more about the data processed through the use of Google Remarketing in the privacy policy at https://policies.google.com/privacy?hl=de.
Google Site Kit Privacy Policy Summary 👥 Data subject: Visitors to the website |
We have integrated the WordPress plugin Google Site Kit from the American company Google Inc. into our website. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe. With Google Site Kit, we can quickly and easily view statistics from various Google products such as Google Analytics directly in our WordPress dashboard. The tool or the tools integrated into Google Site Kit also collect personal data from you, among other things. In this privacy policy, we explain why we use Google Site Kit, how long and where data is stored and which other data protection texts are relevant for you in this context.
Google Site Kit is a plugin for the WordPress content management system. With this plugin, we can view important website analysis statistics directly in our dashboard. These are statistics that are collected by other Google products. First and foremost Google Analytics. In addition to Google Analytics, the Google Search Console, Page Speed Insight, Google AdSense, Google Optimise and Google Tag Manager services can also be linked to Google Site Kit.
As a service provider, it is our job to offer you the best possible experience on our website. We want you to feel comfortable on our website and find exactly what you are looking for quickly and easily. Statistical analyses help us to get to know you better and to adapt our offer to your wishes and interests. We use various Google tools for these analyses. Site Kit makes our work much easier in this respect because we can view and analyse the statistics of Google products directly in the dashboard. This means we no longer have to log in separately for each tool. Site Kit therefore always provides a good overview of the most important analysis data.
If you have actively consented to tracking tools in the cookie notice (also called script or banner), Google products such as Google Analytics will set cookies and send data from you, for example about your user behaviour, to Google, where it will be stored and processed. This also includes storing personal data such as your IP address.
For more detailed information on the individual services, we have separate text sections in this privacy policy. For example, take a look at our privacy policy for Google Analytics. Here we go into great detail about the data collected. You will learn how long Google Analytics stores, manages and processes data, which cookies may be used and how you can prevent data storage. We also have separate privacy policies with comprehensive information for other Google services such as Google Tag Manager and Google AdSense.
Below we show you examples of Google Analytics cookies that can be set in your browser if you have given your consent to data processing by Google. Please note that these cookies are only a selection:
Name: _ga
Value:2.1326744211.152122965736-2
Intended use: By default, analytics.js uses the _ga cookie to store the user ID. It is basically used to differentiate between website visitors.
Expiry date: after 2 years
Name: _gid
Value:2.1687193234.152122965736-7
Intended use: This cookie is also used to differentiate between website visitors.
Expiry date: after 24 hours
Name: _gat_gtag_UA_
Value: 1
Intended use: This cookie is used to lower the request rate.
Expiry date: after 1 minute
Google stores collected data on its own Google servers, which are distributed worldwide. Most of the servers are located in the United States and it is therefore easily possible that your data will also be stored there. On https://www.google.com/about/datacenters/locations/?hl=de you can see exactly where the company provides servers.
Data collected by Google Analytics is stored for a standardised period of 26 months. Your user data will then be deleted. The retention period applies to all data linked to cookies, user recognition and advertising IDs.
You always have the right to obtain information about your data and to have your data deleted, corrected or restricted. You can also deactivate, delete or manage cookies in your browser at any time.
If you want to deactivate, delete or manage cookies, you will find the relevant links to the instructions for the most popular browsers in the "Cookies" section.
The use of Google Site Kit requires your consent, which we have obtained with our cookie pop-up. According to Art. 6 para. 1 lit. a GDPR (consent) represents the legal basis for the processing of personal data as it may occur when collected by web analytics tools.
In addition to consent, we have a legitimate interest in analysing the behaviour of website visitors in order to improve our website technically and economically. With the help of Google Site Kit, we recognise errors on the website, can identify attacks and improve efficiency. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use Google Site Kit if you have given your consent.
Google also processes your data in the USA, among other places. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.
Google also uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.
To find out more about data processing by Google, we recommend that you read Google's comprehensive privacy policy at https://policies.google.com/privacy?hl=de.
Google Tag Manager privacy policy summary 👥 Data subject: Visitors to the website |
For our website, we use the Google Tag Manager from Google Inc. For the European region, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. This Tag Manager is one of many helpful marketing products from Google. Google Tag Manager allows us to centrally integrate and manage code sections from various tracking tools that we use on our website.
In this privacy policy, we would like to explain in more detail what Google Tag Manager does, why we use it and how data is processed.
Google Tag Manager is an organisational tool that allows us to integrate and manage website tags centrally and via a user interface. Tags are small sections of code that record (track) your activities on our website, for example. For this purpose, JavaScript code sections are inserted into the source code of our site. The tags often originate from internal Google products such as Google Ads or Google Analytics, but tags from other companies can also be integrated and managed via the Manager. Such tags perform different tasks. They can collect browser data, feed marketing tools with data, integrate buttons, set cookies and also track users across multiple websites.
As the saying goes: organisation is half the battle! And of course this also applies to the maintenance of our website. In order to make our website as good as possible for you and all people who are interested in our products and services, we need various tracking tools such as Google Analytics. The data collected by these tools shows us what you are most interested in, where we can improve our services and which people we should show our offers to. And for this tracking to work, we have to integrate the corresponding JavaScript codes into our website. In principle, we could integrate each code section of the individual tracking tools separately into our source code. However, this takes a relatively long time and it's easy to lose track. That's why we use the Google Tag Manager. We can easily integrate the necessary scripts and manage them from one place. The Google Tag Manager also offers an easy-to-use user interface and no programming knowledge is required. This allows us to keep order in our tag jungle.
The Tag Manager itself is a domain that does not set any cookies or store any data. It acts as a mere "manager" of the implemented tags. The data is recorded by the individual tags of the various web analysis tools. The data is channelled through the Google Tag Manager to the individual tracking tools and is not saved.
However, the situation is completely different with the integrated tags of the various web analysis tools, such as Google Analytics. Depending on the analysis tool, various data about your web behaviour is usually collected, stored and processed with the help of cookies. Please read our data protection texts for the individual analysis and tracking tools that we use on our website.
In the account settings of the Tag Manager, we have allowed Google to receive anonymised data from us. However, this only concerns the use and utilisation of our Tag Manager and not your data that is stored via the code sections. We allow Google and others to receive selected data in anonymised form. We therefore consent to the anonymous sharing of our website data. Despite extensive research, we were unable to find out exactly which summarised and anonymous data is forwarded. In any case, Google deletes all information that could identify our website. Google summarises the data with hundreds of other anonymous website data and creates user trends as part of benchmarking measures. Benchmarking involves comparing our own results with those of our competitors. Processes can be optimised on the basis of the information collected.
When Google stores data, this data is stored on Google's own servers. The servers are located all over the world. Most of them are located in America. Under https://www.google.com/about/datacenters/locations/?hl=de you can find out exactly where the Google servers are located.
You can find out how long the individual tracking tools store your data in our individual data protection texts for the individual tools.
The Google Tag Manager itself does not set cookies, but manages tags from various tracking websites. In our data protection texts on the individual tracking tools, you will find detailed information on how you can delete or manage your data.
Please note that when using this tool, your data may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data may therefore not simply be transferred to insecure third countries, stored and processed there, unless there are suitable guarantees (such as EU standard contractual clauses) between us and the non-European service provider.
The use of Google Tag Manager requires your consent, which we have obtained with our cookie pop-up. According to Art. 6 para. 1 lit. a GDPR (consent) represents the legal basis for the processing of personal data as it may occur when collected by web analytics tools.
In addition to consent, we have a legitimate interest in analysing the behaviour of website visitors in order to improve our offer technically and economically. We can improve our efficiency with the help of the Google Tag Manager. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use Google Tag Manager if you have given your consent.
Google also processes your data in the USA, among other places. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.
Google also uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.
If you would like to find out more about Google Tag Manager, we recommend the FAQs at https://support.google.com/tagmanager/?hl=de#topic=3441530.
You can find out what data Google collects and what it uses this data for at https://policies.google.com/privacy?hl=de read more.
Email marketing summary 👥 Affected parties: Newsletter subscribers |
In order to keep you up to date, we also use the option of e-mail marketing. If you have consented to receiving our emails or newsletters, your data will also be processed and stored. Email marketing is a sub-area of online marketing. It involves sending news or general information about a company, products or services by e-mail to a specific group of people who are interested in them.
If you want to take part in our e-mail marketing (usually by newsletter), you normally just need to register with your e-mail address. To do this, you fill in an online form and send it off. However, we may also ask you to provide your title and name so that we can write to you personally.
Basically, the registration for newsletters works with the help of the so-called "double opt-in procedure". After you have registered for our newsletter on our website, you will receive an e-mail confirming your newsletter registration. This ensures that the e-mail address belongs to you and that no-one has registered with a third-party e-mail address. We or a notification tool used by us logs each individual registration. This is necessary so that we can prove that the registration process is legally correct. As a rule, the time of registration, the time of registration confirmation and your IP address are saved. In addition, it is also logged when you make changes to your stored data.
We naturally want to stay in contact with you and always provide you with the most important news about our company. To do this, we use email marketing - often simply referred to as "newsletters" - as an essential part of our online marketing. If you agree to this or if it is permitted by law, we will send you newsletters, system emails or other notifications by email. When we use the term "newsletter" in the following text, we mainly mean e-mails sent regularly. Of course, we do not want to bother you in any way with our newsletters. That is why we always endeavour to offer only relevant and interesting content. For example, you can find out more about our company, our services or products. As we are constantly improving our offers, you will always find out via our newsletter when there is news or when we are offering special, lucrative promotions. If we commission a service provider who offers a professional dispatch tool for our email marketing, we do so in order to be able to offer you fast and secure newsletters. The purpose of our e-mail marketing is basically to inform you about new offers and also to achieve our corporate goals.
If you become a subscriber to our newsletter via our website, you confirm your membership of an e-mail list by e-mail. In addition to your IP address and e-mail address, your title, name, address and telephone number may also be stored. However, only if you consent to this data storage. The data marked as such is necessary so that you can participate in the service offered. Providing this information is voluntary, but if you do not provide it, you will not be able to use the service. In addition, information about your device or your favourite content on our website may also be stored. You can find out more about the storage of data when you visit a website in the "Automatic data storage" section. We record your declaration of consent so that we can always prove that it complies with our laws.
If you unsubscribe your e-mail address from our e-mail/newsletter distribution list, we may store your address for up to three years on the basis of our legitimate interests so that we can still prove that you gave your consent at the time. We may only process this data if we have to defend ourselves against any claims.
However, if you confirm that you have given us your consent to the newsletter registration, you can submit an individual cancellation request at any time. If you permanently revoke your consent, we reserve the right to store your e-mail address in a blacklist. As long as you have voluntarily subscribed to our newsletter, we will of course retain your e-mail address.
You have the option of cancelling your newsletter subscription at any time. All you have to do is revoke your consent to the newsletter subscription. This usually only takes a few seconds or one or two clicks. You will usually find a link to cancel your newsletter subscription at the end of every email. If you really cannot find the link in the newsletter, please contact us by e-mail and we will cancel your newsletter subscription immediately.
Our newsletter is sent on the basis of your consent (Article 6(1)(a) GDPR). This means that we may only send you a newsletter if you have actively subscribed to it beforehand. We may also send you advertising messages if you have become our customer and have not objected to the use of your email address for direct advertising.
Information on specific email marketing services and how they process personal data, if available, can be found in the following sections.
Brevo privacy policy summary 👥 Affected parties: Newsletter subscribers |
You can subscribe to our newsletter free of charge on our website. To ensure that this works, we use the email delivery service Brevo for our newsletter. This is a service provided by the German company Sendinblue GmbH, Köpenicker Str. 126, 10179 Berlin. Brevo is, among other things, an e-mail marketing tool with which we can send you customised newsletters. With Brevo, we don't have to install anything and can still draw from a pool of really useful functions. Below we go into more detail about Brevo's email marketing service and inform you about the most important aspects relevant to data protection.
The newsletter service also offers us helpful analysis options. This means that when we send out a newsletter, we find out, for example, whether and when the newsletter was opened by you. The software also recognises and records whether and on which link you click in the newsletter. This information helps us enormously to adapt and optimise our service to your wishes and concerns. After all, we naturally want to offer you the best possible service. In addition to the data already mentioned above, data about your user behaviour is also stored.
Of course, we would be delighted if you would subscribe to our newsletter. This enables us to keep you up to date with the latest news and first-hand information about what's going on in our company. However, you should be aware that when you register for the newsletter, all the data you enter (such as your e-mail address or your first and last name) will be stored and managed on our server and at Brevo. This also involves personal data. For example, in addition to the time and date of registration, your IP address is also stored. During the registration process, you also consent to us sending you the newsletter and reference is also made to this privacy policy. Furthermore, data such as click behaviour in the newsletter may also be processed.
The data for the newsletter tool is stored on servers in Germany. The data collected that makes you identifiable as a person (i.e. personal data) will generally be deleted by Brevo no later than two years after termination of the contractual relationship with us. However, you can also request the deletion of your data individually at any time. Requests will be processed within 30 days. Data that we collect and send to Brevo will be deleted as soon as you unsubscribe from our newsletter.
You have the option of cancelling your newsletter subscription at any time. All you have to do is revoke your consent to the newsletter subscription. This usually only takes a few seconds or one or two clicks. You will usually find a link to cancel your newsletter subscription at the end of every email. If you really cannot find the link in the newsletter, please contact us by email and we will cancel your newsletter subscription immediately. After cancellation, the personal data will be deleted from our server and from the Brevo servers, which are located in Germany. You have a right to free information about your stored data and, if necessary, a right to cancellation, blocking or correction.
The sending of our newsletter by Brevo is based on your consent. Consent (Article 6(1)(a) GDPR). This means that we may only send you a newsletter if you have actively registered for it beforehand. If consent is not required, the newsletter will be sent on the basis of the legitimate interest in direct marketing (Article 6(1)(f))if this is permitted by law. We record your registration process so that we can always prove that it complies with our laws.
If you would like more information about data processing, we recommend that you read the company's privacy policy at https://www.brevo.com/de/legal/privacypolicy/.
Messenger & Communication Privacy Policy Summary 👥 Data subject: Visitors to the website |
We offer various options on our website (such as messenger and chat functions, online and contact forms, email, telephone) for communicating with us. Your data will also be processed and stored to the extent necessary to respond to your enquiry and our subsequent actions.
In addition to traditional means of communication such as email, contact forms and telephone, we also use chats and messengers. The most commonly used messenger function is currently WhatsApp, but there are of course many different providers that offer messenger functions specifically for websites. If content is encrypted end-to-end, this is indicated in the individual data protection texts or in the privacy policy of the respective provider. End-to-end encryption means that the content of a message itself is not visible to the provider. However, information about your device, location settings and other technical data can still be processed and stored.
Communication options with you are of great importance to us. After all, we want to talk to you and answer all possible questions about our service in the best possible way. Well-functioning communication is an important part of our service. With the practical messenger & communication functions, you can always choose those that are most convenient for you. In exceptional cases, however, we may not be able to answer certain questions via chat or messenger. This is the case, for example, when it comes to internal contractual matters. In this case, we recommend other means of communication such as e-mail or telephone.
As a rule, we assume that we remain responsible under data protection law, even if we use the services of a social media platform. However, the European Court of Justice has ruled that in certain cases the operator of the social media platform may be jointly responsible with us within the meaning of Art. 26 GDPR. If this is the case, we will point this out separately and work on the basis of an agreement to this effect. The essence of the agreement is set out below for the platform concerned.
Please note that when using our built-in elements, your data may also be processed outside the European Union, as many providers, such as Facebook Messenger or WhatsApp, are American companies. As a result, you may no longer be able to claim or enforce your rights in relation to your personal data as easily.
Exactly which data is stored and processed depends on the respective provider of the messenger & communication functions. Basically, it is data such as name, address, telephone number, email address and content data such as all information that you enter in a contact form. In most cases, information about your device and IP address is also stored. Data that is collected via a messenger & communication function is also stored on the provider's servers.
If you want to know exactly what data is stored and processed by the respective providers and how you can object to data processing, you should carefully read the respective company's privacy policy.
How long the data is processed and stored depends primarily on the tools we use. You can find out more about the data processing of the individual tools below. The privacy policies of the providers usually state exactly which data is stored and processed and for how long. In principle, personal data is only processed for as long as is necessary for the provision of our services. If data is stored in cookies, the storage period varies greatly. The data can be deleted immediately after leaving a website, but it can also remain stored for several years. You should therefore look at each individual cookie in detail if you want to know more about data storage. In most cases, you will also find informative information about the individual cookies in the data protection declarations of the individual providers.
You also have the right and the option to withdraw your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser. For more information, please refer to the section on consent.
As cookies may be used for messenger & communication functions, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.
If you have consented to your data being processed and stored by integrated messenger & communication functions, this consent is the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). We process your enquiry and manage your data in the context of contractual or pre-contractual relationships in order to fulfil our pre-contractual and contractual obligations or to respond to enquiries. The basis for this is Art. 6 para. 1 sentence 1 lit. b. GDPR. In principle, your data will also be processed on the basis of our legitimate interest if consent has been given. (Art. 6 para. 1 lit. f GDPR) We store and process your personal data for the purpose of fast and good communication with you or other customers and business partners.
We use the Crisp messaging service on our website. The service provider is the French company Crisp IM, 2 boulevard de Launay in Nantes (44100), France.
You can find out more about the data processed through the use of Crisp in the privacy policy on https://crisp.chat/de/privacy/.
WhatsApp privacy policy summary 👥 Affected parties: WhatsApp users |
We use the WhatsApp instant messaging service on our website. The service provider is the American company WhatsApp Inc, a subsidiary of Meta Platforms Inc (until October 2021 Facebook Inc.). WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, is responsible for the European region.
We probably don't need to introduce WhatsApp to you in detail. The likelihood that you yourself use this well-known messaging service on your smartphone is relatively high. For many years, there have been voices criticising WhatsApp and its parent company Meta Platforms with regard to the handling of personal data. In recent years, the main criticism has centred on the merging of WhatsApp user data with Facebook. Facebook responded to this in 2021 and amended its terms of use. Facebook stated that currently (as of 2021) no personal data of WhatsApp users is shared with Facebook.
Nevertheless, WhatsApp will of course process some of your personal data if you use WhatsApp and have consented to data processing. In addition to your telephone number and chat messages, this also includes photos, videos and profile data sent. However, photos and videos are only stored temporarily and all messages and phone calls are encrypted end-to-end. They should therefore not be visible to Meta itself. WhatsApp also stores information from your address book and other metadata.
We want to stay in touch with you and the best way to do this is via WhatsApp. Firstly because the service works perfectly and secondly because WhatsApp is still the most widely used instant messaging tool in the world. The service is practical and allows us to communicate with you quickly and easily.
Various types of data, including personal data, may be processed through the use of WhatsApp. This includes account information such as your telephone number, your profile picture, your user name or other information that you provide to WhatsApp in the course of creating and managing your WhatsApp account. Of course, WhatsApp also stores the content of your messages (text, photos, videos, voice messages). WhatsApp also stores so-called metadata, such as the date and time a message was sent or received. Telephone numbers of the people involved and technical data such as device type, operating system or location data are also stored.
In principle, WhatsApp stores data for as long as is necessary for legitimate purposes and to fulfil legal obligations. It is not possible to give a specific answer here as to exactly how long the data is stored, as this depends heavily on the type of data. As a rule, messages are only stored by WhatsApp in encrypted form during delivery and are deleted from the servers as soon as a message has been delivered. Messages are only stored on your own device for longer. When media is sent, WhatsApp stores this data in encrypted form for up to 30 days in order to optimise delivery. Account data is stored for as long as you have an active WhatsApps account. If you delete or deactivate the account, your account data will normally also be deleted. The data stored by WhatsApp is stored on the company's own servers, which are located all over the world. In order to operate the web-based WhatsApp services, data is also collected with the help of cookies.
You have the right to information, correction or deletion and restriction of the processing of your personal data at any time. You can also revoke your consent to the processing of data at any time.
If you do not want cookies to be set in the desktop version and data to be saved as a result, you can also prevent cookies from being set in your browser. This is because you can manage, deactivate or delete cookies in your browser. This always works slightly differently depending on your browser. You can find out more in our section on cookies.
The use of WhatsApp requires your consent, which we have obtained using our consent tool (pop-up). According to Art. 6 para. 1 lit. a GDPR (consent) The legal basis for the processing of personal data, as may occur when it is collected by WhatsApp.
In addition to consent, we have a legitimate interest in improving our communication services. With the help of WhatsApp, we can respond faster and better to your enquiries, send you important messages and thus take our service to the next level. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use WhatsApp if you have given your consent.
WhatsApp also processes your data in the USA, among other places. WhatsApp is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.
WhatsApp also uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, WhatsApp undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de.
Information on data transmission at WhatsApp, which corresponds to the standard contractual clauses, can be found at https://www.whatsapp.com/legal/business-data-transfer-addendum-20210927
We hope we have provided you with the most important information about the use and data processing by WhatsApp. You can find out more about the data that is processed through the use of WhatsApp in the Privacy Policy on https://www.whatsapp.com/privacy.
Social media privacy policy summary 👥 Data subject: Visitors to the website |
In addition to our website, we are also active on various social media platforms. User data may be processed so that we can target users who are interested in us via the social networks. In addition, elements of a social media platform may also be embedded directly in our website. This is the case, for example, if you click on a social button on our website and are forwarded directly to our social media presence. Social media refers to websites and apps through which registered members can produce content, share content openly or in specific groups and network with other members.
For years, social media platforms have been the place where people communicate and socialise online. With our social media presence, we can bring our products and services closer to interested parties. The social media elements integrated on our website help you to switch to our social media content quickly and without complications.
The data that is stored and processed through your use of a social media channel is primarily used to carry out web analyses. The aim of these analyses is to be able to develop more precise and personalised marketing and advertising strategies. Depending on your behaviour on a social media platform, the analysed data can be used to draw conclusions about your interests and create user profiles. This also enables the platforms to present you with customised advertisements. Cookies are usually set in your browser for this purpose, which store data on your user behaviour.
As a rule, we assume that we remain responsible under data protection law, even if we use the services of a social media platform. However, the European Court of Justice has ruled that in certain cases the operator of the social media platform may be jointly responsible with us within the meaning of Art. 26 GDPR. If this is the case, we will point this out separately and work on the basis of an agreement to this effect. The essence of the agreement is then reproduced below for the platform concerned.
Please note that when using the social media platforms or our built-in elements, your data may also be processed outside the European Union, as many social media channels, such as Facebook or Twitter, are American companies. As a result, you may not be able to claim or enforce your rights in relation to your personal data as easily.
Exactly which data is stored and processed depends on the respective provider of the social media platform. However, it usually involves data such as telephone numbers, email addresses, data that you enter in a contact form, user data such as which buttons you click, who you like or follow, when you visited which pages, information about your device and your IP address. Most of this data is stored in cookies. Data can be linked to your profile, especially if you have a profile on the social media channel you are visiting and are logged in.
All data that is collected via a social media platform is also stored on the provider's servers. This means that only the providers have access to the data and can provide you with the appropriate information or make changes.
If you want to know exactly what data is stored and processed by the social media providers and how you can object to the data processing, you should carefully read the respective company's privacy policy. We also recommend that you contact the provider directly if you have any questions about data storage and data processing or wish to assert corresponding rights.
We will inform you about the duration of data processing below if we have further information on this. For example, the social media platform Facebook stores data until it is no longer required for its own purposes. However, customer data that is compared with our own user data is deleted within two days. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If required by law, for example in the case of accounting, this storage period may be exceeded.
You also have the right and the option to withdraw your consent to the use of cookies or third-party providers such as embedded social media elements at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser.
As social media tools may use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.
If you have consented to your data being processed and stored by integrated social media elements, this consent is the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data will also be processed on the basis of our legitimate interest if consent has been given. (Art. 6 para. 1 lit. f GDPR) We store and process your data for the purpose of fast and good communication with you or other customers and business partners. Nevertheless, we only use these tools if you have given your consent. Most social media platforms also set cookies in your browser to store data. We therefore recommend that you read our data protection text on cookies carefully and consult the privacy policy or cookie guidelines of the respective service provider.
Information on specific social media platforms - if available - can be found in the following sections.
We also use the Facebook Comments plugin. The service provider is the American company Meta Platforms Inc, 1601 Willow Road, Menlo Park, CA 94025, USA.
Facebook also processes your data in the USA, among other places. Facebook or Meta Platforms is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.
Facebook also uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Facebook undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Facebook data processing conditions, which refer to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing.
If you want to find out more about Facebook's data protection, we recommend that you read the company's own data policy on https://www.facebook.com/privacy/policy.
Facebook privacy policy summary 👥 Data subject: Visitors to the website |
We use selected tools from Facebook on our website. Facebook is a social media network of the company Meta Platforms Inc. or, for the European region, Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. With the help of these tools, we can offer you and people who are interested in our products and services the best possible offer.
If data is collected and forwarded from you via our embedded Facebook elements or via our Facebook page (fan page), both we and Facebook Ireland Ltd. are responsible for this. Facebook is solely responsible for the further processing of this data. Our joint obligations have also been set out in a publicly accessible agreement at https://www.facebook.com/legal/controller_addendum anchored. It states, for example, that we must clearly inform you about the use of Facebook tools on our website. Furthermore, we are also responsible for ensuring that the tools are securely integrated into our website in accordance with data protection law. Facebook, on the other hand, is responsible for the data security of Facebook products, for example. If you have any questions about data collection and data processing by Facebook, you can contact the company directly. If you address the question to us, we are obliged to forward it to Facebook.
Below we provide an overview of the various Facebook tools, what data is sent to Facebook and how you can delete this data.
In addition to many other products, Facebook also offers the so-called "Facebook Business Tools". This is the official term used by Facebook. However, as the term is hardly known, we have decided to simply call them Facebook tools. These include, among others:
Through these tools, Facebook is expanding its services and has the opportunity to obtain information about user activities outside of Facebook.
We only want to show our services and products to people who are really interested in them. We can reach precisely these people with the help of adverts (Facebook ads). However, Facebook needs information about people's wishes and needs in order to show users suitable adverts. The company is therefore provided with information about user behaviour (and contact details) on our website. As a result, Facebook collects better user data and can show interested people suitable adverts about our products and services. The tools thus enable customised advertising campaigns on Facebook.
Facebook calls data about your behaviour on our website "event data". This is also used for measurement and analysis services. Facebook can thus create "campaign reports" on our behalf about the impact of our advertising campaigns. Furthermore, analyses give us a better insight into how you use our services, website or products. This allows us to optimise your user experience on our website with some of these tools. For example, you can use the social plug-ins to share content on our site directly on Facebook.
By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address may be sent.
Facebook uses this information to match the data with the data it has about you (if you are a Facebook member). Before customer data is transmitted to Facebook, it is hashed. This means that a data set of any size is transformed into a character string. This also serves to encrypt data.
In addition to the contact data, "event data" is also transmitted. "Event data" refers to the information we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit authorisation or is legally obliged to do so. "Event data" can also be linked to contact details. This allows Facebook to offer better personalised advertising. After the aforementioned matching process, Facebook deletes the contact data again.
In order to optimise the delivery of advertisements, Facebook only uses the event data if it has been combined with other data (collected by Facebook in other ways). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, different numbers of cookies are stored in your browser. We go into more detail about individual Facebook cookies in the descriptions of the individual Facebook tools. You can also find general information about the use of Facebook cookies at https://www.facebook.com/policies/cookies.
In principle, Facebook stores data until it is no longer needed for its own services and Facebook products. Facebook has servers all over the world where its data is stored. However, customer data is deleted within 48 hours after it has been compared with the company's own user data.
In accordance with the General Data Protection Regulation, you have the right to information, correction, transferability and deletion of your data.
The data will only be completely deleted if you delete your Facebook account completely. And this is how deleting your Facebook account works:
1) Click on Settings on the right-hand side of Facebook.
2) Then click on "Your Facebook information" in the left-hand column.
3) Now click "Deactivation and deletion".
4) Now select "Delete account" and then click on "Continue and delete account"
5) Now enter your password, click on "Next" and then on "Delete account"
The data that Facebook receives via our site is stored using cookies (e.g. for social plugins), among other things. You can deactivate, delete or manage individual or all cookies in your browser. Depending on which browser you use, this works in different ways. In the "Cookies" section, you will find the relevant links to the instructions for the most popular browsers.
If you generally do not want to have cookies, you can set up your browser so that it always informs you when a cookie is to be set. This allows you to decide for each individual cookie whether you want to allow it or not.
If you have consented to your data being processed and stored by integrated Facebook tools, this consent is the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data is also processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) We store and process your data for the purpose of fast and good communication with you or other customers and business partners. Nevertheless, we only use these tools if you have given your consent. Most social media platforms also set cookies in your browser to store data. We therefore recommend that you read our data protection text on cookies carefully and take a look at Facebook's privacy policy or cookie guidelines.
Facebook also processes your data in the USA, among other places. Facebook or Meta Platforms is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.
Facebook also uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Facebook undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Facebook data processing conditions, which refer to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing.
We hope we have provided you with the most important information about the use and data processing by the Facebook tools. If you would like to find out more about how Facebook uses your data, we recommend that you read the data guidelines on https://www.facebook.com/privacy/policy/.
We also use the Facebook Lookalike Audience advertising tool. The service provider is the American company Meta Platforms Inc. Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) is responsible for the European region.
Facebook also processes your data in the USA, among other places. Facebook or Meta Platforms is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.
Meta Platforms also uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Meta Platforms undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Facebook data processing conditions, which refer to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing.
You can find out more about the data processed through the use of Facebook Lookalike Audience in the privacy policy on https://www.facebook.com/about/privacy.
We also have a Facebook fan page for our website. The service provider is the American company Meta Platforms Inc. Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) is responsible for the European region.
Facebook also processes your data in the USA, among other places. Facebook or Meta Platforms is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.
Facebook also uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Facebook undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Facebook data processing conditions, which refer to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing.
You can find out more about the data processed through the use of Facebook in the privacy policy on https://www.facebook.com/about/privacy.
Gravatar Privacy Policy Summary 👥 Data subject: Visitors to the website |
We have integrated the Gravatar plug-in from Automattic Inc (60 29th Street #343, San Francisco, CA 94110, USA) on our website. Gravatar is automatically activated on all WordPress websites. The function allows user images (avatars) to be displayed in published posts or comments, provided that the corresponding email address is registered with www.gravatar.com is registered.
Through this function, data is sent to Gravatar or Automattic Inc., stored and processed there. In this privacy policy, we want to inform you about what data is involved, how the network uses this data and how you can manage or prevent data storage.
Gravatar basically stands for "Globally Recognised Avatar" and refers to a globally available avatar (a user image) that is linked to the email address. The company Gravatar is the world's leading service provider for this service. As soon as a user enters the e-mail address on a website that is also registered with Gravatar at www.gravatar.com is registered, a previously stored image is automatically displayed together with a published post or comment.
People often talk about anonymity on the Internet. An avatar gives users a face to the people commenting. In addition, it is generally easier to be recognised on the Internet and can therefore build up a certain level of recognition. Many users enjoy the advantages of such a user image and also want to appear personal and authentic on the Internet. We naturally want to offer you the opportunity to display your Gravatar on our website. We also like to see the faces of our commenting users. By activating the Gravatar function, we are also expanding our service on our website. After all, we want you to feel comfortable on our website and receive a comprehensive and interesting offer.
For example, as soon as you publish a comment on a blog post that requires an email address, WordPress checks whether the email address is linked to an avatar at Gravatar. For this request, your email address is sent to the Gravatar or Automattic servers in encrypted or hashed form together with your IP address and our URL. This checks whether this email address is registered with Gravatar.
If this is the case, the image stored there (Gravatar) will be displayed together with the published comment. If you have registered an email address with Gravatar and comment on our website, further data will be transferred to Gravatar, stored and processed. In addition to IP address and data on user behaviour, this includes, for example, browser type, unique device identifier, preferred language, data and time of page access, operating system and information on the mobile network. Gravatar uses this information to improve its own services and offers and to gain better insights into the use of its own service.
The following cookies are set by Automattic if a user uses an email address that is registered with Gravatar for a comment:
Name: gravatar
Value: 16b3191024acc05a238209d51ffcb92bdd710bd19122965736-7
Intended use: We were unable to find out any precise information about the cookie.
Expiry date: after 50 years
Name: is-logged-in
Value: 1122965736-1
Intended use: This cookie stores the information that the user is logged in via the registered e-mail address.
Expiry date: after 50 years
Automattic deletes the collected data when it is no longer used for its own services and the company is not legally obliged to retain the data. Web server logs such as IP address, browser type and operating system are deleted after around 30 days. Until then, Automattic uses the data to analyse the traffic on its own websites (for example, all WordPress pages) and to rectify any problems. The data is also stored on Automattic's American servers.
You have the right to access and delete your personal data at any time. If you have registered with Gravatar with an e-mail address, you can delete your account or e-mail address at any time.
Since a picture is only displayed and data is therefore only transferred to Gravatar if you use an email address registered with Gravatar, you can also prevent your data from being transferred to Gravatar by commenting on our website or posting articles using an email address that is not registered with Gravatar.
You can manage, deactivate or delete any cookies that are set during commenting in your browser. Please note that any comment functions will then no longer be fully available. Depending on which browser you use, the management of cookies works slightly differently. In the "Cookies" section, you will find the relevant links to the instructions for the most popular browsers.
If you have consented to your data being processed and stored by integrated social media elements, this consent is the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data is also processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) We store and process your data for the purpose of fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated social media elements if you have given your consent. Most social media platforms also set cookies in your browser to store data. We therefore recommend that you read our data protection text on cookies carefully and consult the privacy policy or cookie guidelines of the respective service provider.
Gravatar also processes your data in the USA, among other places. Gravatar or Automattic is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.
Automattic also uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Automattic undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de.
You can find out more about the standard contractual clauses and data processed through the use of Gravatar in the privacy policy on https://automattic.com/privacy/, general information about Gravatar on http://de.gravatar.com/.
Instagram privacy policy summary 👥 Data subject: Visitors to the website |
We have integrated Instagram functions on our website. Instagram is a social media platform of the company Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Meta Platforms Inc. since 2012 and is a Facebook product. Embedding Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. When you visit web pages on our website that have an Instagram function integrated, data is transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data is therefore processed across all Facebook companies.
In the following, we want to give you a more detailed insight into why Instagram collects data, what data is involved and how you can largely control data processing. As Instagram belongs to Meta Platforms Inc., we obtain our information from the Instagram guidelines on the one hand, but also from the Meta privacy policy itself on the other.
Instagram is one of the most popular social media networks in the world. Instagram combines the advantages of a blog with the benefits of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos to "Insta" (as many users casually call the platform), edit them with various filters and also share them on other social networks. And if you don't want to be active yourself, you can also just follow other interesting users.
Instagram is the social media platform that has really gone through the roof in recent years. And of course we have also responded to this boom. We want you to feel as comfortable as possible on our website. That's why a varied presentation of our content is a matter of course for us. The embedded Instagram functions allow us to enrich our content with helpful, funny or exciting content from the Instagram world. As Instagram is a subsidiary of Facebook, the data collected can also be useful to us for personalised advertising on Facebook. This means that only people who are genuinely interested in our products or services receive our adverts.
Instagram also uses the collected data for measurement and analysis purposes. We receive summarised statistics and thus gain more insight into your wishes and interests. It is important to note that these reports do not identify you personally.
When you visit one of our pages that has Instagram functions (such as Instagram images or plug-ins), your browser automatically connects to Instagram's servers. In the process, data is sent to Instagram, stored and processed. This happens regardless of whether you have an Instagram account or not. This includes information about our website, your computer, purchases made, adverts you see and how you use our website. The date and time of your interaction with Instagram is also stored. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.
Facebook distinguishes between customer data and event data. We assume that this is exactly the case with Instagram. Customer data includes, for example, name, address, telephone number and IP address. This customer data is only transmitted to Instagram once it has been hashed. Hashing means that a data record is converted into a character string. This allows the contact data to be encrypted. The "event data" mentioned above is also transmitted. By "event data", Facebook - and consequently Instagram - means data about your user behaviour. Contact data may also be combined with event data. The contact data collected is compared with the data that Instagram already has about you.
The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram functions used and whether you have an Instagram account yourself, different amounts of data are stored.
We assume that Instagram processes data in the same way as Facebook. This means that if you have an Instagram account or www.instagram.com Instagram has at least set a cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you come into contact with an Instagram function. This data is deleted or anonymised after 90 days at the latest (after reconciliation). Although we have intensively analysed Instagram's data processing, we cannot say exactly what data Instagram collects and stores.
Below we show you the minimum cookies that are set in your browser when you click on an Instagram function (such as a button or an Insta image). In our test, we assume that you do not have an Instagram account. If you are logged in to Instagram, significantly more cookies will of course be set in your browser.
These cookies were used in our test:
Name: csrftoken
Value: ""
Intended use: This cookie is most likely set for security reasons to prevent falsified requests. However, we were unable to find out more about this.
Expiry date: after one year
Name: mid
Value: ""
Intended use: Instagram sets this cookie to optimise its own services and offers within and outside Instagram. The cookie defines a unique user ID.
Expiry date: after the end of the session
Name: fbsr_122965736124024
Value: not specified
Intended use: This cookie stores the log-in request for users of the Instagram app.
Expiry date: after the end of the session
Name: rur
Value: ATN
Intended use: This is an Instagram cookie that ensures functionality on Instagram.
Expiry date: after the end of the session
Name: urlgen
Value: “{”194.96.75.33”: 1901}:1iEtYv:Y833k2_UjKvXgYe122965736”
Intended use: This cookie is used for Instagram's marketing purposes.
Expiry date: after the end of the session
Remark: We cannot claim completeness here. Which cookies are set in individual cases depends on the embedded functions and your use of Instagram.
Instagram shares the information received between the Facebook companies with external partners and with people you connect with worldwide. Data processing is carried out in compliance with our own data policy. For security reasons, among others, your data is distributed on Facebook servers around the world. Most of these servers are located in the USA.
Thanks to the General Data Protection Regulation, you have the right to access, portability, rectification and erasure of your data. You can manage your data in the Instagram settings. If you want to completely delete your data on Instagram, you must permanently delete your Instagram account.
And this is how deleting your Instagram account works:
First open the Instagram app. On your profile page, go to the bottom and click on "Help section". You will now be taken to the company's website. On the website, click on "Manage your account" and then on "Delete your account".
If you delete your account completely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you does not belong to your account and is therefore not deleted.
As mentioned above, Instagram stores your data primarily via cookies. You can manage, deactivate or delete these cookies in your browser. Depending on your browser, the management always works a little differently. In the "Cookies" section, you will find the relevant links to the instructions for the most popular browsers.
You can also set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.
If you have consented to your data being processed and stored by integrated social media elements, this consent is the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data is also processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) We store and process your data for the purpose of fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated social media elements if you have given your consent. Most social media platforms also set cookies in your browser to store data. We therefore recommend that you read our data protection text on cookies carefully and consult the privacy policy or cookie guidelines of the respective service provider.
Instagram also processes your data in the USA, among other places. Instagram or Meta Platforms is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data of EU citizens to the USA. You can find more information on this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.
Instagram also uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Instagram undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
We have tried to provide you with the most important information about data processing by Instagram. On https://privacycenter.instagram.com/policy/ you can take a closer look at Instagram's data policy.
We also use the Instagram Lookalike Audience advertising tool. The service provider is the American company Meta Platforms Inc. Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) is responsible for the European region.
Instagram and Meta also process your data in the USA, among other places. Facebook and Meta Platforms are active participants in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.
Meta Platforms also uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Meta Platforms undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Instagram or Meta data processing conditions, which refer to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing.
You can find out more about the data processed through the use of Instagram Lookalike Audience in the privacy policy on https://privacycenter.instagram.com/policy/.
LinkedIn privacy policy summary 👥 Data subject: Visitors to the website |
We use social plug-ins from the social media network LinkedIn, LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA, on our website. The social plug-ins may be feeds, content sharing or links to our LinkedIn page. The social plug-ins are clearly labelled with the familiar LinkedIn logo and allow, for example, interesting content to be shared directly via our website. For the European Economic Area and Switzerland, LinkedIn Ireland Unlimited Company Wilton Place in Dublin is responsible for data processing.
By embedding such plug-ins, data can be sent to LinkedIn, stored and processed there. In this privacy policy, we want to inform you about what data is involved, how the network uses this data and how you can manage or prevent data storage.
LinkedIn is the largest social network for business contacts. Unlike Facebook, for example, the company focuses exclusively on establishing business contacts. Companies can present services and products on the platform and establish business relationships. Many people also use LinkedIn to look for jobs or to find suitable employees for their own company. In Germany alone, the network has over 11 million members. In Austria, there are around 1.3 million.
We know how busy you are. You can't follow all your social media channels individually. Even if, as in our case, it would be worthwhile. Because we are always posting interesting news or reports that are worth sharing. That's why we have created the option on our website to share interesting content directly on LinkedIn or to link directly to our LinkedIn page. We regard integrated social plug-ins as an extended service on our website. The data that LinkedIn collects also helps us to show possible advertising measures only to people who are interested in our offer.
LinkedIn does not store any personal data simply by integrating the social plug-ins. LinkedIn calls this data generated by plug-ins passive impressions. However, if you click on a social plug-in, for example to share our content, the platform stores personal data as so-called "active impressions". This happens regardless of whether you have a LinkedIn account or not. If you are logged in, the data collected will be assigned to your account.
Your browser establishes a direct connection to LinkedIn's servers when you interact with our plug-ins. In this way, the company logs various usage data. In addition to your IP address, this may include login data, device information or information about your internet or mobile phone provider. If you access LinkedIn services via your smartphone, your location can also be determined (after you have authorised this). LinkedIn can also pass this data on to third-party advertisers in hashed form. Hashing means that a data record is converted into a character string. This allows the data to be encrypted in such a way that individuals can no longer be identified.
Most of the data on your user behaviour is stored in cookies. These are small text files that are usually set in your browser. LinkedIn can also use web beacons, pixel tags, display tags and other device recognisers.
Various tests also show which cookies are set when a user interacts with a social plug-in. The data found cannot claim to be complete and serves only as an example. The following cookies were set without being logged in to LinkedIn:
Name: bcookie
Value: =2&34aab2aa-2ae1-4d2a-8baf-c2e2d7235c16122965736-
Intended use: The cookie is a so-called "browser ID cookie" and therefore stores your identification number (ID).
Expiry date: After 2 years
Name: long
Value: v=2&lang=en-de
Intended use: This cookie saves your preset or preferred language.
Expiry date: after the end of the meeting
Name: lidc
Value: 1818367:t=1571904767:s=AQF6KNnJ0G122965736…
Intended use: This cookie is used for routing. Routing records the ways in which you came to LinkedIn and how you navigate through the website.
Expiry date: after 24 hours
Name: rtc
Value: kt0lrv3NF3x3t6xvDgGrZGDKkX
Intended use: No further information could be obtained about this cookie.
Expiry date: after 2 minutes
Name: JSESSIONID
Value: ajax:1229657362900777718326218137
Intended use: This is a session cookie that LinkedIn uses to maintain anonymous user sessions through the server.
Expiry date: after the end of the meeting
Name: bscookie
Value: "v=1&201910230812...
Intended use: This cookie is a security cookie. LinkedIn describes it as a secure browser ID cookie.
Expiry date: after 2 years
Name: fid
Value: AQHj7Ii23ZBcqAAAA...
Intended use: No further information could be found for this cookie.
Expiry date: after 7 days
Remark: LinkedIn also works with third-party providers. This is why we also recognised the two Google Analytics cookies _ga and _gat during our test.
In principle, LinkedIn retains your personal data for as long as the company considers it necessary to provide its own services. However, LinkedIn deletes your personal data when you delete your account. In some exceptional cases, LinkedIn retains some data in aggregated and anonymised form even after you delete your account. As soon as you delete your account, other people will no longer be able to see your data within one day. LinkedIn generally deletes the data within 30 days. However, LinkedIn retains data if it is required by law. Data that can no longer be assigned to a person remains stored even after the account has been closed. The data is stored on various servers in America and presumably also in Europe.
You have the right to access and delete your personal data at any time. You can manage, change and delete your data in your LinkedIn account. You can also request a copy of your personal data from LinkedIn.
How to access the account data in your LinkedIn profile:
Click on your profile icon in LinkedIn and select the "Settings and privacy" section. Now click on "Privacy" and then on "Change" in the "How LinkedIn uses your data" section. In just a short time, you can download selected data about your web activity and account history.
You also have the option of preventing data processing by LinkedIn in your browser. As mentioned above, LinkedIn stores most of the data via cookies that are set in your browser. You can manage, deactivate or delete these cookies. Depending on which browser you have, the management works slightly differently. In the "Cookies" section, you will find the relevant links to the instructions for the most popular browsers.
You can also set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.
If you have consented to your data being processed and stored by integrated social media elements, this consent is the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data is also processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) We store and process your data for the purpose of fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated social media elements if you have given your consent. Most social media platforms also set cookies in your browser to store data. We therefore recommend that you read our data protection text on cookies carefully and consult the privacy policy or cookie guidelines of the respective service provider.
LinkedIn also processes your data in the USA, among other places. LinkedIn is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.
LinkedIn also uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, LinkedIn undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de.
You can find more information on the standard contractual clauses at LinkedIn at https://de.linkedin.com/legal/l/dpa or https://www.linkedin.com/legal/l/eu-sccs.
We have tried to provide you with the most important information about data processing by LinkedIn. On https://www.linkedin.com/legal/privacy-policy to find out more about the data processing of the social media network LinkedIn.
We have concluded a data processing agreement (DPA) with LinkedIn in accordance with Article 28 of the General Data Protection Regulation (GDPR). You can find out exactly what a DPA is and, in particular, what must be included in a DPA in our general section "Data processing agreement (DPA)".
This contract is required by law because LinkedIn processes personal data on our behalf. It clarifies that LinkedIn may only process data that it receives from us in accordance with our instructions and must comply with the GDPR. You can find the link to the data processing agreement (DPA) at https://de.linkedin.com/legal/l/dpa.
Blogs and publication media Privacy policy summary 👥 Data subject: Visitors to the website |
We use blogs or other means of communication on our website with which we can communicate with you on the one hand and you with us on the other. We may also store and process your data in the process. This may be necessary so that we can display content appropriately, communication works and security is increased. In our data protection text, we provide a general description of which of your data may be processed. Exact details on data processing always depend on the tools and functions used. You can find detailed information on data processing in the data protection notices of the individual providers.
Our greatest concern with our website is to offer you interesting and exciting content and at the same time your opinions and content are also important to us. That's why we want to create a good interactive exchange between us and you. With various blogs and publication options, we can achieve exactly that. For example, you can write comments on our content, comment on other comments or, in some cases, write articles yourself.
Exactly which data is processed always depends on the communication functions we use. Very often, the IP address, user name and published content are stored. This is primarily done to ensure security protection, to prevent spam and to be able to take action against illegal content. Cookies can also be used for data storage. These are small text files that are stored with information in your browser. You can find more information on the data collected and stored in our individual sections and in the privacy policy of the respective provider.
We will inform you about the duration of data processing below if we have further information on this. For example, contribution and comment functions store data until you revoke the data storage. In general, personal data is only stored for as long as is absolutely necessary for the provision of our services.
You also have the right and the option to withdraw your consent to the use of cookies or third-party communication tools at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser.
As publication media may also use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.
We use the means of communication mainly on the basis of our legitimate interests (Art. 6 para. 1 lit. f GDPR) in fast and good communication with you or other customers, business partners and visitors. Insofar as the use serves the processing of contractual relationships or their initiation, the legal basis is also Art. 6 para. 1 sentence 1 lit. b. GDPR.
Certain processing operations, in particular the use of cookies and the use of comment or message functions, require your consent. If and insofar as you have consented to your data being processed and stored by integrated publication media, this consent is the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). Most of the communication functions we use set cookies in your browser to store data. We therefore recommend that you read our data protection text on cookies carefully and consult the privacy policy or cookie guidelines of the respective service provider.
Information on special tools - if available - can be found in the following sections.
There are various online communication tools that we can use on our website. For example, we use blog posts and comment functions. This gives you the opportunity to comment on content or write articles. If you use this function, your IP address may be stored for security reasons. In this way, we protect ourselves against illegal content such as insults, unauthorised advertising or prohibited political propaganda. In order to recognise whether comments are spam, we may also store and process user information on the basis of our legitimate interest. If we start a survey, we also store your IP address for the duration of the survey so that we can ensure that all participants only vote once. Cookies may also be used for the purpose of storage. All data that we store about you (such as content or personal information) will remain stored until you object.
Online marketing privacy policy summary 👥 Data subject: Visitors to the website |
Online marketing refers to all measures that are carried out online in order to achieve marketing goals such as increasing brand awareness or closing a deal. Our online marketing measures are also aimed at drawing people's attention to our website. We therefore use online marketing to show our offer to many interested people. This usually involves online advertising, content marketing or search engine optimisation. Personal data is also stored and processed so that we can use online marketing efficiently and in a targeted manner. On the one hand, the data helps us to only show our content to those people who are actually interested in it and, on the other hand, we can measure the advertising success of our online marketing measures.
We want to show our website to everyone who is interested in what we have to offer. We are aware that this is not possible without conscious measures. That's why we do online marketing. There are various tools that make it easier for us to work on our online marketing measures and also constantly provide suggestions for improvement via data. This allows us to target our campaigns more precisely to our target group. The purpose of these online marketing tools is ultimately to optimise our offering.
To ensure that our online marketing works and the success of the measures can be measured, user profiles are created and data is stored in cookies (small text files), for example. With the help of this data, we can not only advertise in the traditional way, but also display our content directly on our website in the way you prefer. There are various third-party tools that offer these functions and collect and store your data accordingly. For example, the named cookies store which web pages you have visited on our website, how long you have viewed these pages, which links or buttons you click or which website you came to us from. Technical information may also be stored. For example, your IP address, which browser you are using, from which end device you are visiting our website or the time when you accessed our website and when you left it again. If you have consented to us determining your location, we can also store and process this.
Your IP address is stored in pseudonymised form (i.e. shortened). Unique data that directly identifies you as a person, such as your name, address or email address, is also only stored in pseudonymised form as part of the advertising and online marketing process. We are therefore unable to identify you as a person; we only store the pseudonymised, saved information in the user profiles.
The cookies may also be used, analysed and used for advertising purposes on other websites that work with the same advertising tools. The data can then also be stored on the servers of the advertising tool providers.
In exceptional cases, unique data (name, email address, etc.) may also be stored in the user profiles. This storage occurs, for example, if you are a member of a social media channel that we use for our online marketing measures and the network links previously received data to the user profile.
With all the advertising tools we use that store your data on their servers, we only ever receive summarised information and never data that makes you identifiable as an individual. The data only shows how well advertising measures worked. For example, we can see which measures prompted you or other users to come to our website and purchase a service or product there. Based on the analyses, we can improve our advertising offer in the future and adapt it even more precisely to the needs and wishes of interested persons.
We will inform you about the duration of data processing below if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. Data stored in cookies is stored for different lengths of time. Some cookies are deleted as soon as you leave the website, while others may be stored in your browser for several years. You can usually find detailed information about the individual cookies used by the provider in the respective data protection declarations of the individual providers.
You also have the right and the option to withdraw your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser. The legality of the processing remains unaffected until the cancellation.
As cookies can generally be used with online marketing tools, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.
If you have consented to the use of third-party providers, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (consent) represents the legal basis for the processing of personal data as it may occur when collected by online marketing tools.
We also have a legitimate interest in measuring online marketing measures in anonymised form in order to optimise our offer and our measures with the help of the data obtained. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use the tools if you have given your consent.
Information on special online marketing tools - if available - can be found in the following sections.
We use Facebook Custom Audiences, a server-side event tracking tool, on our website. The service provider is the American company Meta Platforms Inc. Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) is responsible for the European region.
Facebook also processes your data in the USA, among other places. Facebook or Meta Platforms is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.
Facebook also uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Facebook undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Facebook data processing conditions, which refer to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing.
You can find out more about the data processed through the use of Facebook Custom Audiences in the privacy policy on https://www.facebook.com/about/privacy
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Google Ads (Google AdWords) conversion tracking privacy policy summary 👥 Data subject: Visitors to the website |
We use Google Ads (formerly Google AdWords) as an online marketing measure to advertise our products and services. In this way, we want to make more people aware of the high quality of our offers on the Internet. As part of our advertising measures through Google Ads, we use the conversion tracking of Google Inc. on our website. In Europe, however, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With the help of this free tracking tool, we can better customise our advertising offer to your interests and needs. In the following article, we will go into more detail about why we use conversion tracking, what data is stored and how you can prevent this data storage.
Google Ads (formerly Google AdWords) is the in-house online advertising system of Google Inc. We are convinced of the quality of our offer and want as many people as possible to get to know our website. In the online sector, Google Ads offers the best platform for this. Of course, we also want to gain a precise overview of the cost-benefit factor of our advertising campaigns. That's why we use the Google Ads conversion tracking tool.
But what exactly is a conversion? A conversion occurs when you go from being a purely interested website visitor to an active visitor. This always happens when you click on our advert and then carry out another action, such as visiting our website. We use Google's conversion tracking tool to record what happens after a user clicks on our Google Ads advert. For example, we can see whether products are purchased, services are utilised or whether users have signed up for our newsletter.
We use Google Ads to draw attention to our services on other websites. The aim is to ensure that our advertising campaigns only reach those people who are interested in our offers. With the conversion tracking tool, we can see which keywords, adverts, ad groups and campaigns lead to the desired customer actions. We can see how many customers interact with our adverts on a device and then carry out a conversion. This data allows us to calculate our cost-benefit factor, measure the success of individual advertising measures and consequently optimise our online marketing measures. We can also use the data obtained to make our website more interesting for you and customise our advertising offer even more individually to your needs.
We have integrated a conversion tracking tag or code snippet on our website in order to better analyse certain user actions. If you click on one of our Google Ads adverts, the "Conversion" cookie from a Google domain is stored on your computer (usually in the browser) or mobile device. Cookies are small text files that store information on your computer.
Here is the data of the most important cookies for Google's conversion tracking:
Name: Conversion
Value: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ122965736-3
Intended use: This cookie saves every conversion you make on our site after you have come to us via a Google Ad.
Expiry date: after 3 months
Name: _gac
Value: 1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE
Intended use: This is a classic Google Analytics cookie and is used to record various actions on our website.
Expiry date: after 3 months
Remark: The _gac cookie only appears in connection with Google Analytics. The above list is not exhaustive, as Google always uses other cookies for analytical analyses.
As soon as you complete an action on our website, Google recognises the cookie and saves your action as a so-called conversion. As long as you are browsing our website and the cookie has not yet expired, we and Google recognise that you have found us via our Google Ads ad. The cookie is read and sent back to Google Ads with the conversion data. It is also possible that other cookies are used to measure conversions. Google Ads conversion tracking can be further refined and improved with the help of Google Analytics. For adverts that Google displays in various places on the web, cookies with the name "__gads" or "_gac" may be set under our domain. Since September 2017, various campaign information has been stored by analytics.js using the _gac cookie. The cookie stores this data as soon as you visit one of our pages for which the automatic tag labelling of Google Ads has been set up. Unlike cookies that are set for Google domains, Google can only read these conversion cookies when you are on our website. We do not collect or receive any personal data. We receive a report with statistical analyses from Google. For example, we find out the total number of users who have clicked on our advert and we can see which advertising measures were well received.
At this point, we would like to point out that we have no influence on how Google uses the data collected. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies with the name "Conversion" and "_gac" (which is used in connection with Google Analytics) have an expiry date of 3 months.
You have the option of not participating in Google Ads conversion tracking. If you deactivate the Google conversion tracking cookie via your browser, you block conversion tracking. In this case, you will not be included in the statistics of the tracking tool. You can change the cookie settings in your browser at any time. This works slightly differently for each browser. In the "Cookies" section, you will find the relevant links to the instructions for the most popular browsers.
If you generally do not want to have cookies, you can set up your browser so that it always informs you when a cookie is to be set. This allows you to decide for each individual cookie whether or not to allow it. By downloading and installing this browser plug-in on https://support.google.com/ads/answer/7395996 all "advertising cookies" are also deactivated. Please note that deactivating these cookies does not prevent advertisements, but only personalised advertising.
If you have consented to the use of Google Ads Conversion Tracking, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (consent) represents the legal basis for the processing of personal data as it may occur when collected by Google Ads Conversion Tracking.
We also have a legitimate interest in using Google Ads Conversion Tracking to optimise our online service and our marketing measures. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use Google Ads Conversion Tracking if you have given your consent.
Google also processes your data in the USA, among other places. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.
Google also uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.
If you would like to find out more about data protection at Google, we recommend Google's general privacy policy: https://policies.google.com/privacy?hl=de.
We also use the Google Ads Similar Audiences advertising tool. The service provider is the American company Google LLC. Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for the European region.
Google also processes your data in the USA, among other places. Google LLC is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on this at
https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en
Google also uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). These EU Commission templates are intended to ensure that your data also complies with European data protection standards if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. The corresponding implementing decision and the standard contractual clauses can be found here:
https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
You can find out more about the data processed through the use of Google Ads Similar Audiences at https://policies.google.com/privacy.
We also use the LinkedIn Ads advertising service. The service provider is the American company LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA.
LinkedIn also processes your data in the USA, among other places. LinkedIn is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.
LinkedIn also uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, LinkedIn undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de.
You can find more information on the standard contractual clauses at LinkedIn at https://www.linkedin.com/legal/l/customer-sccs.
You can find out more about the data processed through the use of LinkedIn Ads in the privacy policy on https://www.linkedin.com/legal/privacy-policy.
LinkedIn Insight Tag Privacy Policy Summary 👥 Data subject: Visitors to the website |
We use the conversion tracking tool LinkedIn Insight Tag on our website. The service provider is the American company LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. LinkedIn Ireland Unlimited (Wilton Place, Dublin 2, Ireland) is responsible for data protection aspects in the European Economic Area (EEA), the EU and Switzerland.
By embedding the tracking tool, data can be sent to LinkedIn, stored and processed there. In this privacy policy, we want to inform you about what data is involved, how the network uses this data and how you can manage or prevent data storage.
LinkedIn is the largest social network for business contacts. Unlike Facebook, for example, the company focuses exclusively on establishing business contacts. Companies can present services and products on the platform and establish business relationships. Many people also use LinkedIn to look for jobs or to find suitable employees for their own company. In Germany alone, the network has over 11 million members. In Austria, there are around 1.3 million.
LinkedIn's conversion tracking tool is a small JavaScript code that we have integrated into our website. This function helps us to better customise our advertising offer to your interests and needs. In the following article, we will go into more detail about why we use LinkedIn Insight Tag, what data is stored and how you can prevent this data storage.
We use the LinkedIn Insight tag to draw attention to our services. The aim is to ensure that our advertising campaigns only reach those people who are interested in our offers. With the LinkedIn Insight tag, we can collect detailed information about your website behaviour if you are also a LinkedIn member. We can also see which keywords, adverts, ad groups and campaigns on LinkedIn lead to the desired customer actions. We see how many customers interact with our adverts on a device and then perform a conversion. This data allows us to calculate our cost-benefit factor, measure the success of individual advertising measures and consequently optimise our online marketing measures. We can also use the data obtained to make our website more interesting for you and customise our advertising offer even more individually to your needs.
As mentioned above, we have integrated a conversion tracking tag or code snippet on our website in order to better analyse certain user actions. If you click on one of our LinkedIn adverts, a cookie may be stored on your computer (usually in the browser) or mobile device. In principle, LinkedIn processes data using a combination of cookies and server-side functions.
As soon as you complete an action on the website, LinkedIn recognises the cookie and saves your action as a so-called conversion. As long as you are browsing our website, we and LinkedIn recognise that you have found us via our LinkedIn ad. The cookie is read and sent back to LinkedIn with the conversion data. It is also possible that other cookies are used to measure conversions.
In addition to your IP address, the URL, referrer URL, device and browser properties and the timestamp are also stored. The IP address is considered personal data and is truncated or hashed by LinkedIn.
You may be wondering what conversions actually are. A conversion occurs when you go from being a purely interested website visitor to an acting visitor. This always happens when you click on our advert and then take another action, such as visiting our website or purchasing a product. We use LinkedIn's conversion tracking tool to record what happens after a user clicks on our LinkedIn advert. For example, we can see whether products are purchased, services are used or whether you have signed up for our newsletter.
In addition, demographic data that you have entered in your LinkedIn profile can also be processed. This may include information about your profession, geographical location, industry or company.
We receive a report with statistical analyses from LinkedIn. For example, we find out the total number of users who clicked on our advert and we can see which advertising measures were well received.
In principle, LinkedIn retains your personal data for as long as the company considers it necessary to provide its own services. However, LinkedIn deletes your personal data when you delete your account. In some exceptional cases, LinkedIn retains some data in aggregated and anonymised form even after you delete your account.
Direct identifiers by LinkedIn Insight tag are removed within seven days to pseudonymise the data. The resulting pseudonymised data will be deleted within 180 days.
The data is stored on various servers in America and presumably also in Europe.
You have the right to access and delete your personal data at any time.
You have the option of not participating in LinkedIn conversion tracking. If you deactivate the Google Conversion Tracking cookie via your browser or do not consent to data processing via the Consent Manager (pop-up), you block conversion tracking. In this case, you will not be included in the statistics of the tracking tool. You can change the cookie settings in your browser at any time. This works slightly differently for each browser. In the "Cookies" section, you will find the relevant links to the instructions for the most popular browsers.
You can also manage, change and delete your data in your LinkedIn account. You can also request a copy of your personal data from LinkedIn.
How to access the account data in your LinkedIn profile:
Click on your profile icon in LinkedIn and select the "Settings and privacy" section. Now click on "Privacy" and then on "Change" in the "How LinkedIn uses your data" section. In just a short time, you can download selected data about your web activity and account history.
If you have consented to the use of the LinkedIn Insight tag, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (consent), this consent constitutes the legal basis for the processing of personal data as it may occur when collected by the LinkedIn Insight tag.
We also have a legitimate interest in using the LinkedIn Insight tag to optimise our online service and our marketing measures. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use the LinkedIn Insight tag if you have given your consent.
LinkedIn also processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks for the legality and security of data processing.
LinkedIn uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 GDPR) as the basis for data processing with recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer to these countries. Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, LinkedIn undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
You can find more information on the standard contractual clauses at LinkedIn at https://de.linkedin.com/legal/l/dpa or https://www.linkedin.com/legal/l/eu-sccs
You can find out more about LinkedIn Insight Tag at https://www.linkedin.com/help/linkedin/answer/a427660. You can also find out more about the data processed through the use of LinkedIn Insight Tag in the privacy policy on https://de.linkedin.com/legal/privacy-policy.
We also use the LinkedIn website retargeting marketing tool. The service provider is the American company LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA.
LinkedIn also processes your data in the USA, among other places. LinkedIn is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.
LinkedIn also uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, LinkedIn undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de.
You can find more information on the standard contractual clauses at LinkedIn at https://www.linkedin.com/legal/l/customer-sccs.
You can find out more about the data processed through the use of LinkedIn Website Retargeting in the privacy policy on https://www.linkedin.com/legal/privacy-policy.
Cookie Consent Management Platform Summary 👥 Affected parties: Website visitors |
We use Consent Management Platform (CMP) software on our website to make it easier for us and you to handle scripts and cookies correctly and securely. The software automatically creates a cookie pop-up, scans and checks all scripts and cookies, provides you with the cookie consent required under data protection law and helps us and you to keep track of all cookies. Most cookie consent management tools identify and categorise all existing cookies. As a website visitor, you then decide for yourself whether and which scripts and cookies you allow or disallow. The following graphic illustrates the relationship between browser, web server and CMP.
Our aim is to offer you the best possible transparency in the area of data protection. We are also legally obliged to do so. We want to provide you with as much information as possible about all tools and all cookies that can store and process your data. It is also your right to decide for yourself which cookies you accept and which you do not. In order to grant you this right, we first need to know exactly which cookies have landed on our website in the first place. Thanks to a cookie management tool that regularly scans the website for all existing cookies, we know about all cookies and can provide you with GDPR-compliant information about them. You can then accept or reject cookies via the consent system.
As part of our cookie management tool, you can manage each individual cookie yourself and have complete control over the storage and processing of your data. The declaration of your consent is stored so that we do not have to ask you every time you visit our website and we can also prove your consent if required by law. This is stored either in an opt-in cookie or on a server. The storage period of your cookie consent varies depending on the provider of the cookie management tool. In most cases, this data (e.g. pseudonymised user ID, time of consent, details of cookie categories or tools, browser, device information) is stored for up to two years.
We will inform you about the duration of data processing below if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. Data stored in cookies is stored for different lengths of time. Some cookies are deleted as soon as you leave the website, while others may be stored in your browser for several years. The exact duration of data processing depends on the tool used, but in most cases you should be prepared for a storage period of several years. You can usually find precise information about the duration of data processing in the respective data protection declarations of the individual providers.
You also have the right and the option to withdraw your consent to the use of cookies at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser.
Information on special cookie management tools, if available, can be found in the following sections.
If you consent to cookies, your personal data will be processed and stored via these cookies. If we are informed by your Consent (Article 6(1)(a) GDPR), this consent is also the legal basis for the use of cookies and the processing of your data. Cookie consent management platform software is used to manage consent to cookies and to enable you to give your consent. The use of this software enables us to efficiently operate the website in a legally compliant manner, which is a Legitimate interest (Article 6(1)(f) GDPR).
AdSimple Consent Manager Privacy Policy Summary 👥 Affected parties: Website visitors |
We use the AdSimple Consent Manager of the software development and online marketing company AdSimple GmbH, Fabriksgasse 20, 2230 Gänserndorf on our website. Among other things, the AdSimple Consent Manager offers us the opportunity to provide you with a comprehensive and data protection-compliant cookie notice so that you can decide for yourself which cookies you allow and which you do not. By using this software, data is sent from you to AdSimple and stored. In this privacy policy, we inform you why we use the AdSimple Consent Manager, what data is transferred and stored and how you can prevent this data transfer.
The AdSimple Consent Manager is a software that scans our website and identifies and categorises all existing cookies. As a website visitor, you are also informed about the use of cookies via a cookie notification script and can decide for yourself which cookies you allow and which you do not.
We want to offer you maximum transparency in the area of data protection. To ensure this, we first need to know exactly which cookies have ended up on our website over time. Because AdSimple's Consent Manager regularly scans our website and identifies all cookies, we have full control over these cookies and can therefore act in compliance with the GDPR. This enables us to inform you precisely about the use of cookies on our website. Furthermore, you will always receive an up-to-date and data protection-compliant cookie notice and can decide for yourself which cookies you accept or block using the checkbox system.
If you consent to cookies on our website, the following cookie will be set by the AdSimple Consent Manager:
Name: acm_status
Value: ":true, "statistics":true, "marketing":true, "socialmedia":true, "settings":true}
Intended use: Your consent status is stored in this cookie. This allows our website to read and follow the current status on future visits.
Expiry date: after one year
All data collected by the AdSimple Consent Manager is transferred and stored exclusively within the European Union. The data collected is stored on AdSimple's servers at Hetzner GmbH in Germany. Only AdSimple GmbH and Hetzner GmbH have access to this data.
You have the right to access and delete your personal data at any time. You can prevent data collection and storage, for example, by rejecting the use of cookies via the cookie hint script. Another option to prevent data processing or to manage it according to your wishes is offered by your browser. Depending on the browser, cookie management works slightly differently. In the "Cookies" section, you will find the relevant links to the instructions for the most popular browsers.
If you consent to cookies, your personal data will be processed and stored via these cookies. If we are informed by your Consent (Article 6(1)(a) GDPR), this consent is also the legal basis for the use of cookies and the processing of your data. The AdSimple Consent Manager is used to manage consent to cookies and to enable you to give your consent. The use of this software enables us to efficiently operate the website in a legally compliant manner, which is a Legitimate interest (Article 6(1)(f) GDPR).
We hope we have provided you with a good overview of the data traffic and data processing by the AdSimple Consent Manager. If you would like to find out more about this tool, we recommend you visit the description page on https://www.adsimple.at/consent-manager/.
We use the Real Cookie Banner consent management tool on our website. The service provider is the German company devowl.io GmbH, Tannet 12, 94539 Grafling,
Germany.
You can find out more about the data processed through the use of Real Cookie Banner in the privacy policy on https://devowl.io/de/datenschutzerklaerung/.
Security & Anti-Spam Privacy Policy Summary 👥 Data subject: Visitors to the website |
With so-called security and anti-spam software, you and we can protect ourselves from various spam or phishing emails and possible other cyberattacks. Spam refers to advertising emails from a mass mailing that you did not request yourself. Such emails are also known as data junk and can also cause costs. Phishing emails, on the other hand, are messages that aim to build trust via fake messages or websites in order to obtain personal data. Anti-spam software generally protects against unwanted spam messages or malicious emails that could introduce viruses into our system, for example. We also use general firewall and security systems to protect our computers from unwanted network attacks.
We attach great importance to security on our website. After all, it's not just about our security, but above all about yours. Unfortunately, cyber threats have become part of everyday life in the world of IT and the Internet. Hackers often try to steal personal data from an IT system with the help of a cyber attack. And that is why a good defence system is absolutely essential. A security system monitors all incoming and outgoing connections to our network or computer. To achieve even greater security against cyber attacks, we also use other external security services in addition to the standardised security systems on our computer. This prevents unauthorised data traffic and protects us from cybercrime.
Exactly which data is collected and stored depends of course on the respective service. However, we always endeavour to only use programmes that collect data very sparingly or only store data that is necessary for the fulfilment of the service offered. In principle, the service may store data such as name, address, IP address, e-mail address and technical data such as browser type or browser version. Any performance and log data may also be collected in order to recognise possible incoming threats in good time. This data is processed as part of the services and in compliance with the applicable laws. This also includes the GDPR for US providers (via the standard contractual clauses). In some cases, these security services also work with third-party providers who may store and/or process data under instruction and in accordance with the data protection guidelines and other security measures. Data is usually stored via cookies.
We will inform you about the duration of data processing below if we have further information on this. For example, security programmes store data until you or we revoke the data storage. In general, personal data is only stored for as long as is absolutely necessary for the provision of the services. Unfortunately, in many cases we do not receive precise information from the providers about the length of storage.
You also have the right and the option to withdraw your consent to the use of cookies or third-party security software at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser.
As such security services may also use cookies, we recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.
We use the security services mainly on the basis of our legitimate interests (Art. 6 para. 1 lit. f GDPR) in a good security system against various cyber attacks.
Certain processing operations, in particular the use of cookies and the use of security functions, require your consent. If you have consented to your data being processed and stored by integrated security services, this consent is the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). Most of the services we use set cookies in your browser to store data. We therefore recommend that you read our data protection text on cookies carefully and view the privacy policy or cookie guidelines of the respective service provider.
Information on special tools - if available - can be found in the following sections.
Google reCAPTCHA privacy policy summary 👥 Data subject: Visitors to the website |
Our primary goal is to secure and protect our website for you and for us in the best possible way. To ensure this, we use Google reCAPTCHA from Google Inc. For the European region, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With reCAPTCHA we can determine whether you are really a flesh and blood person and not a robot or other spam software. By spam we mean any unsolicited information that is sent to us electronically. With the classic CAPTCHAS, you usually had to solve text or picture puzzles for verification. With reCAPTCHA from Google, we don't usually have to bother you with such puzzles. In most cases, it is enough to simply tick a box to confirm that you are not a bot. With the new Invisible reCAPTCHA version, you no longer even have to tick the box. You can find out exactly how this works and, above all, which data is used for this in the course of this privacy policy.
reCAPTCHA is a free captcha service from Google that protects websites from spam software and misuse by non-human visitors. This service is most commonly used when you fill out forms on the Internet. A Captcha service is a type of automatic Turing test that is designed to ensure that an action on the Internet is performed by a human and not by a bot. In the classic Turing test (named after the computer scientist Alan Turing), a human determines the difference between a bot and a human. With captchas, the computer or a software programme also does this. Classic captchas work with small tasks that are easy for humans to solve but present considerable difficulties for machines. With reCAPTCHA, you no longer have to actively solve puzzles. The tool uses modern risk techniques to distinguish humans from bots. All you have to do is tick the "I am not a robot" text box or, with Invisible reCAPTCHA, even that is no longer necessary. With reCAPTCHA, a JavaScript element is integrated into the source code and then the tool runs in the background and analyses your user behaviour. The software calculates a so-called captcha score from these user actions. Google uses this score to calculate the probability that you are human even before you enter the captcha. reCAPTCHA or captchas in general are always used when bots could manipulate or abuse certain actions (e.g. registrations, surveys, etc.).
We only want to welcome people of flesh and blood on our site. Bots and spam software of all kinds can safely stay at home. That's why we do everything we can to protect ourselves and offer you the best possible user-friendliness. For this reason, we use Google reCAPTCHA from Google. This way we can be pretty sure that we remain a "bot-free" website. By using reCAPTCHA, data is transmitted to Google to determine whether you are actually a human being. reCAPTCHA therefore serves to ensure the security of our website and, by extension, your security. For example, without reCAPTCHA it could happen that a bot registers as many e-mail addresses as possible during registration in order to subsequently "spam" forums or blogs with unwanted advertising content. With reCAPTCHA we can prevent such bot attacks.
reCAPTCHA collects personal data from users in order to determine whether the actions on our website actually originate from people. The IP address and other data that Google requires for the reCAPTCHA service may therefore be sent to Google. IP addresses are almost always truncated within the member states of the EU or other signatory states to the Agreement on the European Economic Area before the data is sent to a server in the USA. The IP address is not combined with other Google data unless you are logged in with your Google account while using reCAPTCHA. First, the reCAPTCHA algorithm checks whether Google cookies from other Google services (YouTube, Gmail, etc.) have already been placed on your browser. Then reCAPTCHA sets an additional cookie in your browser and takes a snapshot of your browser window.
The following list of collected browser and user data does not claim to be exhaustive. Rather, they are examples of data that, to our knowledge, are processed by Google.
It is undisputed that Google uses and analyses this data even before you click on the "I am not a robot" checkbox. With the Invisible reCAPTCHA version, you don't even have to tick the box and the entire recognition process runs in the background. Google does not tell you in detail exactly how much and what data it stores.
The following cookies are used by reCAPTCHA: Here we refer to the reCAPTCHA demo version from Google at https://www.google.com/recaptcha/api2/demo. All these cookies require a unique identifier for tracking purposes. Here is a list of cookies that Google reCAPTCHA has set on the demo version:
Name: IDE
Value: WqTUmlnmv_qXyi_DGNPLESKnRNrpgXoy1K-pAZtAkMbHI-122965736-8
Intended use: This cookie is set by the company DoubleClick (also owned by Google) to register and report the actions of a user on the website when interacting with adverts. This allows the effectiveness of advertising to be measured and appropriate optimisation measures to be taken. IDE is stored in browsers under the domain doubleclick.net.
Expiry date: after one year
Name: 1P_JAR
Value: 2019-5-14-12
Intended use: This cookie collects statistics on website usage and measures conversions. A conversion occurs, for example, when a user becomes a buyer. The cookie is also used to display relevant adverts to users. The cookie can also be used to prevent a user from seeing the same advert more than once.
Expiry date: after one month
Name: ANID
Value: U7j1v3dZa1229657360xgZFmiqWppRWKOr
Intended use: We were unable to find out much information about this cookie. In Google's privacy policy, the cookie is mentioned in connection with "advertising cookies" such as "DSID", "FLC", "AID", "TAID". ANID is stored under domain google.com.
Expiry date: after 9 months
Name: CONSENT
Value: YES+AT.de+20150628-20-0
Intended use: The cookie stores the status of a user's consent to the use of various Google services. CONSENT is also used for security purposes to verify users, prevent fraudulent login information and protect user data from unauthorised attacks.
Expiry date: after 19 years
Name: NID
Value: 0WmuWqy122965736zILzqV_nmt3sDXwPeM5Q
Intended use: NID is used by Google to customise adverts to your Google searches. With the help of the cookie, Google "remembers" your most frequently entered search queries or your previous interaction with adverts. This means you always receive customised adverts. The cookie contains a unique ID to collect the user's personal settings for advertising purposes.
Expiry date: after 6 months
Name: DV
Value: gEAABBCjJMXcI0dSAAAANbqc122965736-4
Intended use: As soon as you have ticked the "I am not a robot" box, this cookie will be set. The cookie is used by Google Analytics for personalised advertising. DV collects information in anonymised form and is also used to make user distinctions.
Expiry date: after 10 minutes
Remark: This list cannot claim to be exhaustive, as experience has shown that Google changes its choice of cookies from time to time.
By inserting reCAPTCHA, data is transferred from you to the Google server. Where exactly this data is stored is not made clear by Google, even after repeated requests. Without having received confirmation from Google, it can be assumed that data such as mouse interaction, time spent on the website or language settings are stored on the European or American Google servers. The IP address that your browser transmits to Google is not merged with other Google data from other Google services. However, if you are logged in to your Google account while using the reCAPTCHA plug-in, the data will be merged. The deviating data protection provisions of Google apply.
If you do not want any data about you and your behaviour to be transmitted to Google, you must log out of Google completely and delete all Google cookies before you visit our website or use the reCAPTCHA software. In principle, the data is automatically transmitted to Google as soon as you visit our website. To delete this data again, you must contact Google support at https://support.google.com/?hl=de&tid=122965736 contact.
By using our website, you consent to the automatic collection, processing and use of data by Google LLC and its representatives.
Please note that when using this tool, your data may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data may therefore not simply be transferred to insecure third countries, stored and processed there, unless there are suitable guarantees (such as EU standard contractual clauses) between us and the non-European service provider.
If you have consented to the use of Google reCAPTCHA, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (consent) represents the legal basis for the processing of personal data, as may occur when Google reCAPTCHA is used to collect data.
We also have a legitimate interest in using Google reCAPTCHA to optimise our online service and make it more secure. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use Google reCAPTCHA if you have given your consent.
Google also processes your data in the USA, among other places. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.
Google also uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.
You can find out more about reCAPTCHA on Google's web developer page at https://developers.google.com/recaptcha/. Google does go into more detail about the technical development of reCAPTCHA here, but you will search in vain for precise information about data storage and data protection issues. A good overview of the basic use of data at Google can be found in the company's own privacy policy at https://policies.google.com/privacy.
Cloud services Privacy policy summary Data subjects: We as the website operator and you as the website visitor |
Cloud services provide us as website operators with storage space and computing power via the internet. Data can be transferred to an external system, processed and stored via the internet. This data is managed by the corresponding cloud provider. Depending on requirements, an individual person or even a company can choose the amount of storage space or computing power. Cloud storage is accessed via an API or storage protocols. API stands for Application Programming Interface and refers to a programming interface that connects software and hardware components.
We use cloud services for several reasons. A cloud service offers us the opportunity to store our data securely. We also have access to the data from different locations and devices, giving us more flexibility and making our work processes easier. Cloud storage also saves us costs because we don't have to set up and manage our own infrastructure for data storage and data security. By centralising our data in the cloud, we can also expand our fields of application and manage our information much better.
As website operators and companies, we primarily use cloud services for our own purposes. For example, we use the services to manage our calendar, to store documents or other important information in the cloud. However, your personal data may also be stored in the process. This is the case, for example, if you provide us with your contact details (such as your name and email address) and we store our customer data with a cloud provider. Consequently, data that we process from you may also be stored and processed on external servers. If we offer certain forms or content from cloud services on our website, cookies may also be set for web analyses and advertising purposes. Furthermore, such cookies remember your settings (such as the language used) so that you will find your familiar web environment the next time you visit our website.
Much of the data we store in the cloud has no personal reference, but some data is considered personal data as defined by the GDPR. This often involves customer data such as name, address, IP address or telephone number or technical device information. Videos, images and audio files can also be stored in the cloud. Exactly how the data is collected and stored depends on the respective service. We only try to use services that handle the data in a very trustworthy and professional manner. In principle, the services, such as Amazon Drive, have access to the stored files in order to be able to offer their own service accordingly. However, the services require authorisations for this, such as the right to copy files for security reasons. This data is processed and managed as part of the services and in compliance with the applicable laws. This also includes the GDPR for US providers (via the standard contractual clauses). In some cases, these cloud services also work with third-party providers who may process data under instruction and in accordance with the data protection guidelines and other security measures. At this point, we would like to emphasise once again that all known cloud services (such as Amazon Drive, Google Drive or Microsoft Onedrive) obtain the right to access stored content in order to offer and optimise their own services accordingly.
We will inform you about the duration of data processing below if we have further information on this. In general, cloud services store data until you or we revoke the data storage or delete the data. In general, personal data is only stored for as long as is absolutely necessary for the provision of the services. However, it may take several months to permanently delete data from the cloud. This is the case because the data is usually not stored on just one server, but is distributed across various servers.
You also have the right and the option to revoke your consent to data storage in a cloud at any time. If cookies are used, you also have a right of cancellation here. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser. We also recommend our general privacy policy on cookies. To find out exactly what data of yours is stored and processed, you should read the privacy policies of the respective cloud providers.
We use cloud services mainly on the basis of our legitimate interests (Art. 6 para. 1 lit. f GDPR) in a good security and storage system.
Certain processing operations, in particular the use of cookies and the use of storage functions, require your consent. If you have consented to your data being processed and stored by cloud services, this consent is the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). Most of the services we use set cookies in your browser to store data. We therefore recommend that you read our data protection text on cookies carefully and view the privacy policy or cookie guidelines of the respective service provider.
Information on special tools - if available - can be found in the following sections.
We use Google Cloud, an online storage service for files, photos and videos, for our website. The service provider is the American company Google Inc. For the European region, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.
Google also processes your data in the USA, among other places. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.
Google also uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
Google has a contract for order processing in accordance with Art. 28 GDPR, which serves as the data protection basis for our customer relationship with Google. The content of this contract refers to the EU standard contractual clauses. You can find the order processing conditions here: https://business.safety.google/intl/de/adsprocessorterms/
You can find out more about the data processed through the use of Google Cloud in the privacy policy on https://policies.google.com/privacy?hl=de.
We also use the Google Drive cloud service for our business. The service provider is the American company Google Inc. For the European region, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.
Google also processes your data in the USA, among other places. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.
Google also uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/
You can find out more about the data that is processed through the use of Google Drive in the privacy policy on https://policies.google.com/privacy.
External online platforms Privacy policy summary Data subjects: Visitors to the website or visitors to the external online platforms |
We also use external platforms to offer our services or products outside of our website. These are usually online marketplaces such as Amazon or eBay. In addition to our responsibility for data protection, the data protection provisions of the external platforms we use also apply. This is particularly the case if our products are purchased via the platform. In other words, if there is a payment process. Furthermore, most platforms also use your data to optimise their own marketing measures. For example, the platform can use the data collected to tailor adverts precisely to the interests of customers and website visitors.
In addition to our website, we also want to offer our products on other platforms in order to bring our range closer to more customers. External online marketplaces such as Amazon, Ebay or Digistore24 offer large sales websites that offer our products to people who may not be familiar with our website. It may also be the case that built-in elements on our site direct you to an external online platform. Data that is processed and stored by the online platform used is used by the company to record the payment process on the one hand and to carry out web analyses on the other.
The aim of these analyses is to be able to develop more precise and personalised marketing and advertising strategies. Depending on your behaviour on a platform, the analysed data can be used to draw conclusions about your interests and create so-called user profiles. This also enables the platforms to present you with customised advertisements or products. Cookies are usually set in your browser for this purpose, which store data on your user behaviour.
Please note that when using the platforms or our built-in elements, your data may also be processed outside the European Union, as online platforms such as Amazon or eBay are American companies. As a result, you may not be able to claim or enforce your rights in relation to your personal data as easily.
Exactly which data is stored and processed depends on the external platform in question. But it is usually data such as telephone numbers, email addresses, data that you enter in a contact form, user data such as which buttons you click, when you visited which pages, information about your device and your IP address. Very often, most of this data is stored in cookies. If you have your own profile on an external platform and are also logged in there, data can be linked to the profile. The data collected is stored on the servers of the platforms used and processed there. You can find out exactly how an external platform stores, manages and processes data in the respective privacy policy. If you have any questions about data storage and data processing or wish to assert corresponding rights, we recommend that you contact the platform directly.
We will inform you about the duration of data processing below if we have further information on this. For example, Amazon stores data until it is no longer required for its own purposes. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products.
You also have the right and the option to withdraw your consent to the use of cookies at any time. This works either via our cookie management tool or via opt-out functions on the respective external platform. You can also prevent the collection of data by cookies by managing, deactivating or deleting cookies in your browser.
As cookies may be used, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective external platforms.
If you have consented to your data being processed and stored by external platforms, this consent shall apply. Consent as the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data will also be processed on the basis of your consent if consent has been given. legitimate interest (Art. 6 para. 1 lit. f GDPR) We store and process your data for the purpose of fast and good communication with you or other customers and business partners. If we have integrated elements from external platforms on our website, we will only use these if you have given your consent.
Information on special external platforms - if available - can be found in the following sections.
We use Canva, an online platform for graphic design, for our website. The service provider is the Australian company Canva Pty Ltd, 110 Kippax Street, Surry Hills NSW 2010, Australia.
Data processing also takes place in Australia. Australia is a third country outside the scope of the GDPR. There is currently no adequacy decision for Australia pursuant to Art. 45 para. 1 GDPR. This may entail various risks for the lawfulness and security of data processing.
You can find out more about the data processed through the use of Canva in the privacy policy on https://www.canva.com/policies/privacy-policy/.
ChatGPT Privacy Policy Summary 👥 Data subject: Visitors to the website |
We use the AI-based chat platform ChatGPT for our website. The service provider is the American company OpenAI OpCo, LLC, 3180 18th Street, San Francisco, CA, USA.
You have probably already heard of ChatGPT or have even used it yourself. This tool is a language model developed by OpenAI that was specially built to interact with people in natural language. The tool uses machine learning and artificial intelligence to generate answers to questions asked. ChatGPT can also generate its own texts, hold conversations and perform certain tasks.
We use ChatGPT on our website to offer you a better and more interactive user experience. The tool allows you to interact directly with our website and ask questions. If ChatGPT answers your questions satisfactorily, you will be helped quickly and you will not have to wait for an email response from us. The tool is available to you at any time of the day or night, thereby improving our customer service and your user experience with our website.
Which data is saved always depends on your entries. All text messages or entries that you make in the tool are saved. ChatGPT stores your IP address in anonymised form for a limited period of time. If you do not enter any personal data, this will not be saved (apart from the IP address). All data entered is anonymised and stored in encrypted form in order to protect your privacy as best as possible. The tool does not use cookies to store and process data without your consent. The data entered will only be used to improve the quality of the answers.
Here is an overview of the most common data processed by ChatGPT:
In principle, the data entered remains stored in ChatGPT because the tool uses the data to train itself. However, there is also a function that allows you to deactivate the chat history so that the data cannot be used for training purposes. If you activate this function, ChatGPT or OpenAI will only save your data for 30 days.
If you decide to enter personal data such as your e-mail address or your name, this information may also be stored permanently in a database. Before this happens, your consent to data processing must be obtained.
Under European Union data protection law, you have the right to access, update, delete or restrict the processing of your data. However, you can only prevent complete data processing by not interacting with ChatGPT.
If personal data is collected, the use of ChatGPT requires consent. According to Art. 6 para. 1 lit. a GDPR (consent), this consent constitutes the legal basis for the processing of personal data by ChatGPT.
In addition to consent, we have a legitimate interest in optimising our service and thus improving our offering both technically and economically. With the help of ChatGPT, we improve your user experience on our website and expand our support offering. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests).
ChatGPT also processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks for the legality and security of data processing.
ChatGPT uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 GDPR) as the basis for data processing with recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer to these countries. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data is processed in accordance with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, ChatGPT undertakes to comply with the European level of data protection when processing your personal data, even if the data is stored, managed or otherwise processed in the USA. These clauses are based on an implementing decision of the EU Commission (Commission Implementing Decision (EU) 2021/914 of 4 June 2021). You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
We hope we have been able to provide you with the most important information about ChatGPT's data processing. You can find out more about data processing by ChatGPT in the privacy policy at https://openai.com/policies/privacy-policy.
We also use the Meta Audience Network advertising platform. The service provider is the American company Meta Platforms Inc. Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) is responsible for the European region.
Meta Platforms also processes your data in the USA, among other places. Meta Platforms is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data of EU citizens to the USA. You can find more information on this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.
Meta Platforms also uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Meta Platforms undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Meta Platforms Data Processing Terms, which refer to the Standard Contractual Clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing.
You can find out more about the data processed through the use of the Meta Audience Network in the Privacy Policy on https://www.facebook.com/about/privacy.
Credit rating agencies Privacy policy summary 👥 Affected parties: Customers |
In some cases, we use credit rating agencies for our online transactions so that we can obtain information about your creditworthiness if we make advance payments. The credit agencies calculate a statistical probability of non-payment. This means that we receive information about how likely it is that you will be able to pay your invoice, for example. Based on this information, we can better decide whether or not to make advance payments. We can also refuse advance payments (such as payment on account) if the result of a credit check is negative.
In our business, it often happens that we provide a service before the contractually agreed consideration or accept similar economic risks. This is always the case, for example, when ordering on account. In order to protect our legitimate interests, we can obtain so-called identity and creditworthiness information. This involves assessing the credit risk using a mathematical-statistical procedure from credit rating agencies (credit reference agencies).
The decision to make advance payment or not is made by software that works with the information from the credit assessment agency on the basis of an automated decision in individual cases (= Art. 22 GDPR). The data that is usually processed includes name, address, bank details, invoices, payment history, contact details such as e-mail address and telephone number as well as contract data such as term, customer information and the subject matter of the contract. You can find more detailed information about data processing in the data protection declarations of the respective credit rating agencies.
How long the data is processed and stored depends mainly on the credit rating agencies we use. You can find out more about the data processing of the individual providers below. The providers' data protection declarations usually state exactly which data is stored and processed and for how long. In principle, personal data is only processed for as long as is necessary for the provision of our services. If data is stored in cookies, the storage period varies greatly. In most cases, you will also find detailed information about the individual cookies in the privacy policies of the individual providers.
If we obtain consent from our contractual partners, this is also the legal basis (Article 6(1)(a) GDPR) for the credit report and also for the transfer of the customer's data to a verification centre. If this consent does not exist, the legal basis is our legitimate interest (Article 6(1)(f) GDPR) in default protection. If we obtain your consent, this is also the legal basis for creditworthiness information and data transmission.
We have no influence on the specific checking process or the profiling of the credit rating agencies we use and therefore have no influence on the accuracy or appropriateness of the result. In this respect, we are not responsible under data protection law. In this respect, responsibility remains solely with the credit assessment agency, to whose data protection information we refer below. We are only responsible for obtaining and using a credit rating provided by a third party in individual cases.
We use Dun & Bradstreet, a data analysis company, for our business. The service provider is the German company Dun & Bradstreet Deutschland GmbH, Robert-Bosch-Straße 11, 64293 Darmstadt, Germany.
You can find out more about the data processed through the use of Dun & Bradstreet in the privacy policy on https://www.dnb.com/utility-pages/privacy-policy.html.
We use KSV1870, a credit rating agency, for our business. The service provider is the Austrian company KSV1870 Holding AG, Wagenseilgasse 7, 1120 Vienna, Austria.
You can find out more about the data processed through the use of KSV1870 in the privacy policy at https://www.ksv.at/datenschutzerklaerung.
Audio & Video Privacy Policy Summary 👥 Data subject: Visitors to the website |
We have integrated audio and video elements on our website so that you can watch videos or listen to music/podcasts directly via our website. The content is provided by service providers. All content is therefore also obtained from the corresponding servers of the providers.
These are integrated functional elements from platforms such as YouTube, Vimeo or Spotify. The use of these portals is usually free of charge, but paid content can also be published. With the help of these integrated elements, you can listen to or watch the respective content via our website.
If you use audio or video elements on our website, your personal data may also be transmitted to the service providers, processed and stored.
Of course we want to provide you with the best offer on our website. And we realise that content is no longer just conveyed in text and static images. Instead of simply giving you a link to a video, we offer you audio and video formats directly on our website that are entertaining or informative and ideally even both. This expands our service and makes it easier for you to access interesting content. We therefore offer video and/or audio content in addition to our texts and images.
When you access a page on our website that has an embedded video, for example, your server connects to the server of the service provider. Your data is also transferred to the third-party provider and stored there. Some data is collected and stored regardless of whether you have an account with the third-party provider or not. This usually includes your IP address, browser type, operating system and other general information about your end device. In addition, most providers also collect information about your web activity. This includes, for example, session duration, bounce rate, which button you clicked on or which website you used to access the service. All this information is usually stored via cookies or pixel tags (also known as web beacons). Pseudonymised data is usually stored in cookies in your browser. You can always find out exactly which data is stored and processed in the privacy policy of the respective provider.
You can find out exactly how long the data is stored on the servers of the third-party providers either below in the data protection text of the respective tool or in the provider's privacy policy. In principle, personal data is only ever processed for as long as is absolutely necessary for the provision of our services or products. This generally also applies to third-party providers. In most cases, you can assume that certain data will be stored on the servers of third-party providers for several years. Data can be stored for different lengths of time, especially in cookies. Some cookies are deleted as soon as you leave the website, while others may be stored in your browser for several years.
You also have the right and the option to withdraw your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser. The legality of the processing remains unaffected until the cancellation.
As the integrated audio and video functions on our website usually also use cookies, you should also read our general privacy policy on cookies. You can find out more about the handling and storage of your data in the privacy policies of the respective third-party providers.
If you have consented to your data being processed and stored by integrated audio and video elements, this consent is the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data is also processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) We store and process your data for the purpose of fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated audio and video elements if you have given your consent.
We use the video hosting and streaming platform Bunny Stream on our website. The service provider is the Slovenian company BunnyWay d.o.o., Dunajska cesta 165, 1000 Ljubljana, Slovenia.
You can find out more about the data processed through the use of Bunny Stream in the privacy policy on https://bunny.net/privacy/.
We use the video hosting provider Gumlet. The service provider is the Indian company Gumlet Pte. Ltd, Wework Vaishnavi Signature, Bellandur, Bengaluru, Karnataka 560102, India.
Data may be transferred to India through the service. We would like to point out that India is a third country not subject to the scope of the GDPR. This may result in restrictions on data protection and data security.
You can find out more about the data processed through the use of Gumlet in the privacy policy on https://www.gumlet.com/privacy/.
We use the WordPress video player Presto Player for our website. The service provider is the American company PrestoWP Inc, P.O. Box 2635, Chino Hills, CA 91709 USA.
We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. Data processing is essentially carried out by PrestoWP. This may result in data not being processed and stored in anonymised form. Furthermore, US government authorities may be able to access individual data. It is also possible that this data may be linked to data from other PrestoWP services with which you have a user account.
You can find out more about the data that is processed through the use of Presto Player in the privacy policy on https://prestoplayer.com/privacy-policy/.
YouTube privacy policy summary 👥 Data subject: Visitors to the website |
We have integrated YouTube videos on our website. This allows us to present interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. When you access a page on our website that has an embedded YouTube video, your browser automatically connects to the YouTube or Google servers. Various data will be transmitted (depending on the settings). Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in Europe.
In the following, we would like to explain to you in more detail what data is processed, why we have integrated YouTube videos and how you can manage or delete your data.
On YouTube, users can watch, rate, comment on and upload videos for free. Over the last few years, YouTube has become one of the most important social media channels worldwide. To enable us to display videos on our website, YouTube provides a code snippet that we have integrated into our site.
YouTube is the video platform with the most visitors and the best content. We endeavour to offer you the best possible user experience on our website. And of course, interesting videos are a must. With the help of our embedded videos, we provide you with further helpful content in addition to our texts and images. The embedded videos also make our website easier to find on the Google search engine. Even if we place adverts via Google Ads, Google can - thanks to the data collected - only show these adverts to people who are interested in our offers.
As soon as you visit one of our pages that has a YouTube video embedded, YouTube sets at least one cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can usually assign your interactions on our website to your profile using cookies. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your internet provider. Other data may include contact details, any ratings, the sharing of content via social media or adding to your favourites on YouTube.
If you are not logged into a Google account or a YouTube account, Google stores data with a unique identifier that is linked to your device, browser or app. For example, your preferred language setting is retained. But a lot of interaction data cannot be saved because fewer cookies are set.
In the following list, we show cookies that were set in the browser in a test. On the one hand, we show cookies that are set without a logged-in YouTube account. On the other hand, we show cookies that are set with a logged-in account. The list cannot claim to be exhaustive because the user data always depends on the interactions on YouTube.
Name: YSC
Value: b9-CV6ojI5Y122965736-1
Intended use: This cookie registers a unique ID to store statistics of the video viewed.
Expiry date: after the end of the meeting
Name: PREF
Value: f1=50000000
Intended use: This cookie also registers your unique ID. Google receives statistics on how you use YouTube videos on our website via PREF.
Expiry date: after 8 months
Name: GPS
Value: 1
Intended use: This cookie registers your unique ID on mobile devices to track GPS location.
Expiry date: after 30 minutes
Name: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU
Intended use: This cookie attempts to estimate the user's bandwidth on our websites (with integrated YouTube video).
Expiry date: after 8 months
Other cookies that are set when you are logged in to your YouTube account:
Name: APISID
Value: zILlvClZSkqGsSwI/AU1aZI6HY7122965736-
Intended use: This cookie is used to create a profile of your interests. The data is used for personalised advertisements.
Expiry date: after 2 years
Name: CONSENT
Value: YES+AT.de+20150628-20-0
Intended use: The cookie stores the status of a user's consent to the use of various Google services. CONSENT is also used for security purposes to check users and protect user data from unauthorised attacks.
Expiry date: after 19 years
Name: HSID
Value: AcRwpgUik9Dveht0I
Intended use: This cookie is used to create a profile of your interests. This data helps to display personalised advertising.
Expiry date: after 2 years
Name: LOGIN_INFO
Value: AFmmF2swRQIhALl6aL...
Intended use: Information about your login data is stored in this cookie.
Expiry date: after 2 years
Name: SAPISID
Value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM
Intended use: This cookie works by uniquely identifying your browser and device. It is used to create a profile of your interests.
Expiry date: after 2 years
Name: SID
Value: oQfNKjAsI122965736-
Intended use: This cookie stores your Google Account ID and your last login time in digitally signed and encrypted form.
Expiry date: after 2 years
Name: SIDCC
Value: AN0-TYuqub2JOcDTyL
Intended use: This cookie stores information about how you use the website and what adverts you may have seen before visiting our site.
Expiry date: after 3 months
The data that YouTube receives from you and processes is stored on Google servers. Most of these servers are located in America. At https://www.google.com/about/datacenters/locations/?hl=de you can see exactly where the Google data centres are located. Your data is distributed across the servers. This means that the data can be accessed more quickly and is better protected against manipulation.
Google stores the data collected for different lengths of time. You can delete some data at any time, others are automatically deleted after a limited time and others are stored by Google for a longer period of time. Some data (such as elements from "My activity", photos or documents, products) that are stored in your Google account remain stored until you delete them. Even if you are not signed in to a Google Account, you can delete some data that is linked to your device, browser or app.
In principle, you can delete data in your Google account manually. With the automatic deletion function for location and activity data introduced in 2019, information is stored for either 3 or 18 months, depending on your decision, and then deleted.
Regardless of whether you have a Google account or not, you can configure your browser so that cookies are deleted or deactivated by Google. Depending on which browser you use, this works in different ways. In the "Cookies" section, you will find the relevant links to the instructions for the most popular browsers.
If you generally do not want to have cookies, you can set up your browser so that it always informs you when a cookie is to be set. This allows you to decide for each individual cookie whether you want to allow it or not.
If you have consented to your data being processed and stored by integrated YouTube elements, this consent is the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data is also processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) We store and process your data for the purpose of fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated YouTube elements if you have given your consent. YouTube also sets cookies in your browser to store data. We therefore recommend that you read our data protection text on cookies carefully and consult the privacy policy or cookie guidelines of the respective service provider.
YouTube also processes your data in the USA, among other places. YouTube and Google are active participants in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.
Google also uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.
As YouTube is a subsidiary of Google, there is a joint privacy policy. If you would like to find out more about how your data is handled, we recommend that you read the privacy policy at https://policies.google.com/privacy?hl=de.
We have integrated the YouTube subscribe button on our website. You can usually recognise the button by the classic YouTube logo. The logo shows the words "Subscribe" or "YouTube" in white lettering against a red background and the white "Play" symbol to the left. However, the button can also be displayed in a different design.
Our YouTube channel always offers you funny, interesting or exciting videos. With the built-in "Subscribe" button, you can subscribe to our channel directly from our website without having to go to the YouTube website. We want to make it as easy as possible for you to access our extensive content. Please note that YouTube may store and process your data as a result.
If you see a built-in subscription button on our site, YouTube sets at least one cookie - according to Google. This cookie stores your IP address and our URL. YouTube can also find out information about your browser, your approximate location and your default language. In our test, the following four cookies were set without being logged in to YouTube:
Name: YSC
Value: b9-CV6ojI5122965736Y
Intended use: This cookie registers a unique ID to store statistics of the video viewed.
Expiry date: after the end of the meeting
Name: PREF
Value: f1=50000000
Intended use: This cookie also registers your unique ID. Google receives statistics on how you use YouTube videos on our website via PREF.
Expiry date: after 8 months
Name: GPS
Value: 1
Intended use: This cookie registers your unique ID on mobile devices to track GPS location.
Expiry date: after 30 minutes
Name: VISITOR_INFO1_LIVE
Value: 12296573695Chz8bagyU
Intended use: This cookie attempts to estimate the user's bandwidth on our websites (with integrated YouTube video).
Expiry date: after 8 months
Remark: These cookies were set after a test and cannot claim to be complete.
If you are logged into your YouTube account, YouTube can save many of your actions/interactions on our website with the help of cookies and assign them to your YouTube account. For example, YouTube receives information about how long you surf on our site, which browser type you use, which screen resolution you prefer or which actions you perform.
YouTube uses this data on the one hand to improve its own services and offers, and on the other hand to provide analyses and statistics for advertisers (who use Google Ads).
We also use the YouTube Similar Audiences advertising tool. The service provider is the American company Google LLC. Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for the European region.
YouTube also processes your data in the USA, among other places. YouTube is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on this at
https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en
In addition, YouTube - like Google - uses standard contractual clauses (= Art. 46 (2) and (3) GDPR). These templates provided by the EU Commission ensure that your data complies with European data protection standards even if it is transferred to third countries (e.g. the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, YouTube undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. The corresponding implementing decision and the standard contractual clauses can be found here:
https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
You can find out more about the data processed through the use of YouTube Similar Audiences in the privacy policy at https://policies.google.com/privacy.
We also use the YouTube IFrame Player to embed videos on our website. The service provider is the American company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.
Google also processes your data in the USA, among other places. YouTube and Google are active participants in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.
Google also uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.
You can find out more about the data processed through the use of the YouTube IFrame Player in the privacy policy on https://policies.google.com/privacy?hl=de.
We also use the YouTube video widget on our website. The service provider is the American company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.
Google also processes your data in the USA, among other places. YouTube and Google are active participants in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.
Google also uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.
You can find out more about the data processed through the use of the YouTube video widget in the privacy policy on https://policies.google.com/privacy?hl=de.
Video conferencing & streaming privacy policy summary 👥 Data subjects: Users who use our video conferencing or streaming tool |
We use software programmes that enable us to hold video conferences, online meetings, webinars, display sharing and/or streaming. During a video conference or streaming, information is transmitted simultaneously via sound and moving images. With the help of such video conferencing or streaming tools, we can communicate with customers, business partners, clients and even employees quickly and easily via the Internet. When selecting a service provider, we naturally pay attention to the specified legal framework conditions.
In principle, third-party providers can process data as soon as you interact with the software programme. Third-party providers of video conferencing and streaming solutions use your data and metadata for various purposes. For example, the data helps to make the tool more secure and to improve the service. In most cases, the data may also be used for the third-party provider's own marketing purposes.
We want to communicate quickly, easily and securely with you, our customers and business partners digitally. This works best with video conferencing solutions that are very easy to use. Most tools also work directly via your browser and after just a few clicks you are right in the middle of a video meeting. The tools also offer helpful additional features such as a chat and screen sharing function or the option to share content between meeting participants.
If you take part in our video conference or streaming, your data will also be processed and stored on the servers of the respective service provider.
Exactly which data is stored depends on the solutions used. Each provider stores and processes a different amount of data. As a rule, however, most providers store your name, address, contact details such as your email address or telephone number and your IP address. Information about the device you are using, usage data such as which websites you visit, when you visit a website or which buttons you click on may also be stored. Data that is shared within the video conference (photos, videos, texts) may also be stored.
We will inform you about the duration of data processing below in connection with the service used, if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. The provider may store your data according to its own specifications, over which we have no influence.
You always have the right to information, correction and deletion of your personal data. If you have any questions, you can also contact the person responsible for the video conferencing or streaming tool used at any time. Contact details can be found either in our specific privacy policy or on the website of the relevant provider.
You can delete, deactivate or manage cookies that providers use for their functions in your browser. Depending on which browser you use, this works in different ways. Please note, however, that not all functions may then work as usual.
If you have consented to your data being processed and stored by the video or streaming solution, this consent is the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). We can also offer video conferencing as part of our services if this has been contractually agreed with you in advance (Art. 6 para. 1 lit. b GDPR). In principle, your data is also processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) The data is stored and processed for the purpose of fast and good communication with you or other customers and business partners, but only if you have at least given your consent. Most video and streaming solutions also set cookies in your browser to store data. We therefore recommend that you read our data protection text on cookies carefully and consult the privacy policy or cookie guidelines of the respective service provider.
Information on special video conferencing and streaming solutions, if available, can be found in the following sections.
We use Google Meet from Google Inc. on our website. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe.
Google also processes your data in the USA, among other places. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.
Google also uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/
You can find out more about the data processed through the use of Google Meet in the privacy policy on https://policies.google.com/privacy?hl=de.
We use Microsoft Teams on our website, a service for online meetings and video conferencing. The service provider is the American company Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA.
Microsoft also processes your data in the USA, among other places. Microsoft is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.
Microsoft also uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Microsoft undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
You can find more information on the standard contractual clauses at Microsoft at https://learn.microsoft.com/en-us/compliance/regulatory/offering-eu-model-clauses
You can find out more about the data that is processed through the use of Microsoft in the privacy policy on https://privacy.microsoft.com/de-de/privacystatement.
Zoom privacy policy summary 👥 Affected parties: Users who use Zoom |
We use the Zoom video conferencing tool from the American software company Zoom Video Communications for our website. The company is headquartered in San Jose, California, 55 Almaden Boulevard, 6th Floor, CA 95113. Thanks to Zoom, we can easily hold video conferences with customers, business partners, clients and employees without installing any software. In this privacy policy, we go into more detail about the service and inform you about the most important aspects relevant to data protection.
Zoom is one of the world's best-known video conferencing solutions. With the "Zoom Meetings" service, we can hold an online video conference with you, for example, but also with employees or other users via a digital conference room. This makes it very easy for us to get in touch digitally, discuss various topics, send text messages or even make phone calls. Zoom can also be used to share the screen, exchange files and use a whiteboard.
It is important to us that we can communicate with you quickly and easily. And this is exactly what Zoom offers us. The software programme also works directly via a browser. This means we can simply send you a link and start the video conference. Of course, additional functions such as screen sharing or file exchange are also very practical.
When you use Zoom, data is also collected from you so that Zoom can provide its services. On the one hand, this is data that you consciously provide to the company. This includes, for example, your name, telephone number or e-mail address. However, data is also automatically transmitted to Zoom and stored. This includes, for example, technical data from your browser or your IP address. In the following, we will go into more detail about the data that Zoom can collect and store from you:
If you enter data such as your name, your user name, your e-mail address or your telephone number, this data will be stored by Zoom. Content that you upload while using Zoom is also stored. This includes, for example, files or chat logs.
The technical data that Zoom automatically saves includes the IP address mentioned above as well as the MAC address, other device IDs, device type, which operating system you are using, which client you are using, camera type, microphone and speaker type. Your approximate location is also determined and saved. Zoom also stores information about how you use the service. For example, whether you "zoom" via desktop or smartphone, whether you use a phone call or VoIP, whether you participate with or without video or whether you request a password. Zoom also records so-called metadata such as the duration of the meeting/call, start and end of the meeting participation, meeting name and chat status.
Zoom mentions in its own privacy policy that the company does not use advertising cookies or tracking technologies for its services. Only on its own marketing websites, such as https://explore.zoom.us/docs/de-de/home.html these tracking methods are used. Zoom does not resell personal data and does not use it for advertising purposes.
Zoom does not provide a specific time frame in this regard, but emphasises that the data collected will be stored for as long as is necessary to provide the services or for its own purposes. The data will only be stored for longer if this is required for legal reasons.
In principle, Zoom stores the data it collects on American servers, but data can arrive at different data centres around the world.
If you do not want data to be saved during the Zoom meeting, you will have to cancel the meeting. However, you always have the right and the option to have all your personal data deleted. If you have a Zoom account, you can find it at https://support.zoom.us/hc/en-us/articles/201363243-How-Do-I-Delete-Terminate-My-Account instructions on how to delete your account.
Please note that when using this tool, your data may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data may therefore not simply be transferred to insecure third countries, stored and processed there, unless there are suitable guarantees (such as EU standard contractual clauses) between us and the non-European service provider.
If you have consented to your data being processed and stored by the video or streaming solution, this consent is the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). We can also offer video conferencing as part of our services if this has been contractually agreed with you in advance (Art. 6 para. 1 lit. b GDPR). In principle, your data is also processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) We store and process your personal data for the purpose of fast and good communication with you or other customers and business partners, but only if you have at least given your consent.
Zoom also processes your data in the USA, among other places. Zoom is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data of EU citizens to the USA. You can find more information on this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.
Zoom also uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Zoom undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de.
We hope that we have provided you with an overview of data processing by Zoom. Of course, it is always possible that the company's data protection guidelines may change. Therefore, for more information on the data processed and the standard contractual clauses, we also recommend that you read Zoom's privacy policy at https://explore.zoom.us/de/privacy/.
Survey and interview systems Privacy policy Summary 👥 Data subject: Visitors to the website |
We are also happy to conduct various surveys and questionnaires via our website. These are always analysed anonymously. A survey or survey system is a tool integrated into our website that asks you questions (e.g. about our products or services) which you can answer if you participate. Your answers are always analysed anonymously. However, personal data may also be stored and processed after you have given your consent to data processing.
We want to offer you the best products and services in our industry. Surveys provide us with perfect feedback and tell us what you expect from us and our services. Based on these anonymous analyses, we can adapt our products and services to best meet your wishes and expectations. Furthermore, the information also helps us to target our advertising and marketing measures to those people who are really interested in what we have to offer.
Personal data is only processed if it is necessary for the technical implementation or if you have consented to the processing of personal data. For example, your IP address is stored so that the survey can be displayed in your browser. Cookies may also be used so that you can continue your survey at a later date without any problems.
If you have consented to data processing, contact data such as your e-mail address or telephone number may be processed in addition to your IP address. Data that you enter in an online form, for example, will also be stored and processed. Some providers also store information about the web pages you have visited (on our website), when you started and ended the survey and various technical information about your computer.
How long the data is processed and stored depends primarily on the tools we use. You can find out more about the data processing of the individual tools below. The privacy policies of the providers usually state exactly which data is stored and processed and for how long. In principle, personal data is only processed for as long as is necessary for the provision of our services. If data is stored in cookies, the storage period varies greatly. The data can be deleted immediately after leaving a website, but it can also remain stored for several years. You should therefore look at each individual cookie in detail if you want to know more about data storage. In most cases, you will also find informative information about the individual cookies in the data protection declarations of the individual providers.
You also have the right and the option to withdraw your consent to the use of cookies or embedded survey systems at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser.
As survey systems may use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.
The use of survey systems requires your consent, which we have obtained with our cookie pop-up. According to Art. 6 para. 1 lit. a GDPR (consent) represents the legal basis for the processing of personal data as it may occur when collected by survey and interview systems.
In addition to consent, we have a legitimate interest in conducting a survey on our topic. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use the tools if you have given your consent.
As survey systems use cookies, we recommend that you also read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.
Information on the individual survey systems, if available, can be found in the following sections.
We use Google Form, a service for Google Cloud Forms, for our website. The service provider is the American company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.
Google also processes your data in the USA, among other places. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.
Google also uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Google Ads Data Processing Terms, which correspond to the standard contractual clauses and also apply to Google Form, can be found at https://business.safety.google/adsprocessorterms/.
You can find out more about the data processed through the use of Google in the privacy policy on
https://policies.google.com/privacy.
Evaluation platforms Summary 👥 Data subject: Visitors to the website or an evaluation platform |
You can rate our products or services on various rating platforms. We participate in some of these platforms so that we can receive feedback from you and thus optimise our offering. If you rate us via a rating platform, the privacy policy and general terms and conditions of the respective rating service apply. Very often you will also need to register in order to submit a review. Evaluation technologies (widgets) can also be integrated into our website. By using such an integrated tool, data is also transferred to the corresponding provider, processed and stored.
Many of these integrated programmes work on a similar principle. After you have ordered a product or used a service from us, you will be asked to leave a review by e-mail or on the website. You are usually redirected to a review page via a link and can quickly and easily create a review there. Some rating systems also offer an interface to various social media channels to make the feedback accessible to more people.
Review platforms collect feedback and reviews about our offers. Your reviews provide us with quick feedback and enable us to improve our products and/or services much more efficiently. The reviews therefore help us to optimise our offers on the one hand and on the other hand they give you and all our future customers a good overview of the quality of our products and services.
With your consent, we transmit information about you and the services you have used to the corresponding evaluation platform. We do this to ensure that you have actually used one of our services. Only then can you provide genuine feedback. The transmitted data is only used to recognise the user. Exactly which data is stored and processed depends, of course, on the providers used. In most cases, the review platforms are also provided with personal data such as IP address, e-mail address or your name. Order information, such as the order number of a purchased item, is also forwarded to the relevant platform after your review has been submitted. If your e-mail address is transmitted, this is done so that the review platform can send you an e-mail after you have purchased a product. So that we can also incorporate your review into our website, we also provide the providers with the information that you have accessed our site. The review platform used is responsible for the personal data collected.
You can find out more about the duration of data processing below in the relevant provider's privacy policy, if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. Personal data mentioned in a review is usually anonymised by employees of the platform used and is therefore only visible to administrators of the company. The data collected is stored on the provider's servers and is deleted by most providers once the order has been completed.
You also have the right and the option to withdraw your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser.
If you have consented to the use of a review platform, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when it is collected by a rating portal.
We also have a legitimate interest in using an evaluation platform to optimise our online service. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use an evaluation platform if you have given your consent.
We hope that we have been able to provide you with the most important general information about the data processing of rating platforms. You can find more detailed information below in the data protection texts or in the linked data protection declarations of the company.
We also use the Google customer reviews platform for our website. The service provider is the American company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.
Google also processes your data in the USA, among other places. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.
Google also uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The data processing terms for Google advertising products (Google Ads Controller-Controller Data Protection Terms), which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/
You can find out more about the data processed through the use of Google in the privacy policy on https://policies.google.com/privacy?hl=de.
Webdesign Privacy Policy Summary 👥 Data subject: Visitors to the website |
We use various tools on our website that serve our web design. Web design is not, as is often assumed, just about making our website look pretty, but also about functionality and performance. But of course the right look of a website is also one of the major goals of professional web design. Web design is a branch of media design and deals with the visual as well as the structural and functional design of a website. The aim of web design is to improve your experience on our website. In web design jargon, this is referred to as user experience (UX) and usability. User experience refers to all the impressions and experiences that website visitors have on a website. Usability is a sub-item of user experience. This refers to the user-friendliness of a website. The main focus here is on ensuring that content, subpages or products are clearly structured and that you can find what you are looking for quickly and easily. In order to offer you the best possible experience on our website, we also use third-party web design tools. In this privacy policy, the category "web design" therefore includes all services that improve the design of our website. These can be, for example, fonts, various plugins or other integrated web design functions.
How you absorb information on a website depends very much on the structure, functionality and visual perception of the website. This is why good and professional web design has become increasingly important for us. We are constantly working on improving our website and also see this as an extended service for you as a website visitor. Furthermore, a beautiful and functioning website also has economic advantages for us. After all, you will only visit us and make use of our services if you feel completely at ease.
When you visit our website, web design elements may be integrated into our pages that can also process data. Exactly what data is involved naturally depends heavily on the tools used. Below you can see exactly which tools we use for our website. For more detailed information about data processing, we recommend that you also read the respective data privacy statements of the tools used. In most cases, this will tell you what data is processed, whether cookies are used and how long the data is stored. Fonts such as Google Fonts also automatically transmit information such as language settings, IP address, browser version, browser screen resolution and browser name to the Google servers.
How long data is processed is very individual and depends on the web design elements used. If cookies are used, for example, the storage period can be as short as one minute or as long as a few years. Please find out more about this. We recommend that you read our general text section on cookies as well as the data protection declarations of the tools used. There you can usually find out exactly which cookies are used and what information is stored in them. Google font files, for example, are stored for one year. This is to improve the loading time of a website. In principle, data is only stored for as long as is necessary for the provision of the service. Data can also be stored for longer if required by law.
You also have the right and the option to withdraw your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. You can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser. Under web design elements (mostly fonts), however, there is also data that cannot be deleted quite so easily. This is the case when data is automatically collected directly when a page is accessed and transmitted to a third-party provider (such as Google). In this case, please contact the support of the relevant provider. In the case of Google, you can reach support at https://support.google.com/?hl=de.
If you have consented to the use of web design tools, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when it is collected by web design tools. We also have a legitimate interest in improving the web design on our website. After all, only then can we provide you with an attractive and professional website. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use web design tools if you have given your consent. We would like to emphasise this again here in any case.
Information on special web design tools - if available - can be found in the following sections.
We use Adobe Fonts, a web font hosting service, on our website. The service provider is the American company Adobe Inc. The Irish company Adobe Systems Software Ireland Companies, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Ireland, is responsible for the European region.
Adobe also processes your data in the USA, among other places. Adobe is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.
Adobe also uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Adobe undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
You can find more information on the standard contractual clauses at Adobe at https://www.adobe.com/at/privacy/eudatatransfers.html.
You can find out more about the data that is processed through the use of Adobe Fonts in the privacy policy at https://www.adobe.com/at/privacy.html
.
We use Google Fonts from Google Inc. on our website. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for the European region. We have integrated the Google fonts locally, i.e. on our web server - not on Google's servers. This means that there is no connection to Google servers and therefore no data transfer or storage.
Google Fonts used to also be called Google Web Fonts. This is an interactive directory with over 800 fonts that can be Google free of charge. With Google Fonts, you could use fonts without uploading them to your own server. However, in order to prevent any transfer of information to Google servers in this regard, we have downloaded the fonts to our server. In this way, we act in accordance with data protection regulations and do not send any data to Google Fonts.
We use Skynet Technologies' Web Accessibility Solutions on our website to ensure that all functions and content are designed to be accessible and barrier-free for all users. The service provider is the American company Skynet Technologies USA LLC, 9045 SW 79th Ave, Gainesville, FL 32608, USA.
We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. Data processing is essentially carried out by Skynet Technologies. This may result in data not being processed and stored in anonymised form. Furthermore, US government authorities may be able to access individual data. It is also possible that this data may be linked to data from other Skynet Technologies services with which you have a user account.
We hope we have been able to provide you with the most important information about data processing by Web Accessibility Solutions. You can find out more about the data that is processed through the use of Web Accessibility Solutions in the privacy policy on https://www.skynettechnologies.com/privacy-policy.
Online map services Privacy policy summary 👥 Data subject: Visitors to the website |
We also use online map services for our website as an extended service. Google Maps is probably the service you are most familiar with, but there are also other providers that specialise in creating digital maps. Such services make it possible to display locations, route plans or other geographical information directly via our website. With an integrated map service, you no longer have to leave our website to view the route to a location, for example. In order for the online map to work on our website, map sections are integrated using HTML code. The services can then display road maps, the earth's surface or aerial or satellite images. If you use the integrated map service, data is also transferred to the tool used and stored there. This data may also include personal data.
Generally speaking, our aim is to offer you a pleasant time on our website. And your time is only enjoyable if you can easily find your way around our website and find all the information you need quickly and easily. That's why we thought that an online map system could significantly optimise our service on the website. Without leaving our website, you can use the map system to easily view route descriptions, locations or even places of interest. Of course, it is also very practical that you can see at a glance where we are based so that you can find us quickly and safely. As you can see, there are simply many advantages and we clearly regard online map services on our website as part of our customer service.
When you open a page on our website that has a built-in online map function, personal data may be transmitted to the respective service and stored there. In most cases, this is your IP address, which can also be used to determine your approximate location. In addition to the IP address, data such as search terms entered and longitude and latitude coordinates are also stored. If you enter an address for route planning, for example, this data is also stored. The data is not stored by us, but on the servers of the integrated tools. You can imagine it like this: You are on our website, but when you interact with a map service, this interaction actually happens on their website. In order for the service to function properly, at least one cookie is usually set in your browser. Google Maps, for example, also uses cookies to record user behaviour in order to optimise its own service and display personalised advertising. You can find out more about cookies in our "Cookies" section.
Each online map service processes different user data. If we have further information, we will inform you about the duration of data processing below in the relevant sections on the individual tools. In principle, personal data is only stored for as long as is necessary for the provision of the service. Google Maps, for example, stores certain data for a specified period of time, while you must delete other data yourself. With Mapbox, for example, the IP address is stored for 30 days and then deleted. As you can see, each tool stores data for different lengths of time. We therefore recommend that you take a close look at the privacy policies of the tools you use.
The providers also use cookies to store data on your user behaviour with the map service. You can find more general information on cookies in our "Cookies" section, but you can also find out which cookies may be used in the data protection texts of the individual providers. In most cases, however, this is only an exemplary list and is not complete.
You always have the possibility and also the right to access your personal data and also to object to its use and processing. You can also withdraw the consent you have given us at any time. As a rule, the easiest way to do this is via the cookie consent tool. However, there are also other opt-out tools that you can use. You can also manage, delete or deactivate any cookies set by the providers you use yourself with just a few clicks of the mouse. However, some functions of the service may then no longer work as usual. How you manage cookies in your browser also depends on the browser you are using. In the "Cookies" section, you will also find links to the instructions for the most important browsers.
If you have consented to the use of an online map service, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when it is collected by an online map service.
We also have a legitimate interest in using an online map service to optimise our service on our website. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). However, we only ever use an online map service if you have given your consent. We would like to emphasise this again at this point.
Information on special online map services - if available - can be found in the following sections.
Google Maps privacy policy summary 👥 Data subject: Visitors to the website |
We use Google Maps from Google Inc. on our website. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe. Google Maps enables us to show you locations better and thus customise our service to your needs. By using Google Maps, data is transferred to Google and stored on Google servers. We would now like to go into more detail about what Google Maps is, why we use this Google service, what data is stored and how you can prevent this.
Google Maps is an internet map service from Google. With Google Maps, you can search online for exact locations of cities, places of interest, accommodation or businesses using a PC, tablet or app. If companies are represented on Google My Business, further information about the company is displayed in addition to the location. In order to display directions, map sections of a location can be integrated into a website using HTML code. Google Maps shows the earth's surface as a street map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very accurate representations are possible.
All our endeavours on this site are aimed at providing you with a useful and meaningful time on our website. By integrating Google Maps, we can provide you with the most important information on various locations. You can see at a glance where we are based. The directions always show you the best or quickest way to reach us. You can call up the directions for routes by car, public transport, on foot or by bike. For us, providing Google Maps is part of our customer service.
In order for Google Maps to be able to offer its full service, the company must collect and store data from you. This includes the search terms entered, your IP address and also the latitude and longitude coordinates. If you use the route planner function, the start address you enter is also saved. However, this data storage takes place on the Google Maps websites. We can only inform you about this, but cannot influence it. As we have integrated Google Maps into our website, Google sets at least one cookie (name: NID) in your browser. This cookie stores data about your user behaviour. Google uses this data primarily to optimise its own services and to provide you with individual, personalised advertising.
The following cookie is set in your browser due to the integration of Google Maps:
Name: NID
Value: 188=h26c1Ktha7fCQTx8rXgLyATyITJ122965736-5
Intended use: NID is used by Google to customise adverts to your Google searches. With the help of the cookie, Google "remembers" your most frequently entered search queries or your previous interaction with adverts. This means you always receive customised adverts. The cookie contains a unique ID that Google uses to collect your personal settings for advertising purposes.
Expiry date: after 6 months
Remark: We cannot guarantee the completeness of the stored data. Changes can never be ruled out, especially when cookies are used. In order to identify the NID cookie, a separate test page was created where only Google Maps was integrated.
Google servers are located in data centres all over the world. However, most of the servers are located in America. For this reason, your data is increasingly stored in the USA. You can find out exactly where the Google data centres are located here: https://www.google.com/about/datacenters/locations/?hl=de
Google distributes the data on different data carriers. This means that the data can be accessed more quickly and is better protected against any attempts at manipulation. Each data centre also has special emergency programmes. If, for example, there are problems with the Google hardware or a natural disaster paralyses the servers, the data is almost certainly still protected.
Google stores some data for a fixed period of time. For other data, Google only offers the option of deleting it manually. Furthermore, the company also anonymises information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 and 18 months respectively.
With the automatic deletion function for location and activity data introduced in 2019, location and web/app activity information is stored for either 3 or 18 months - depending on your decision - and then deleted. You can also manually delete this data from your history at any time via your Google account. If you want to completely prevent your location from being recorded, you must pause the "Web and app activity" section in your Google account. Click on "Data and personalisation" and then on the "Activity settings" option. Here you can switch the activities on or off.
You can also deactivate, delete or manage individual cookies in your browser. Depending on which browser you use, this always works slightly differently. In the "Cookies" section, you will find the relevant links to the instructions for the most popular browsers.
If you generally do not want to have cookies, you can set up your browser so that it always informs you when a cookie is to be set. This allows you to decide for each individual cookie whether you want to allow it or not.
If you have consented to the use of Google Maps, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (consent) represents the legal basis for the processing of personal data as it may occur during the collection by Google Maps.
We also have a legitimate interest in using Google Maps to optimise our online service. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use Google Maps if you have given your consent.
Google also processes your data in the USA, among other places. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.
Google also uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.
If you would like to find out more about Google's data processing, we recommend that you read the company's own privacy policy at https://policies.google.com/privacy?hl=de.
Content search provider privacy policy summary 👥 Data subject: Visitors to the website |
We have already published a lot of content on our website. And of course we don't want it to be forgotten just because it can't be found. That's why we use a content search provider on our website. You are probably familiar with major search engines such as Google. A content search provider is basically also a search engine, but unlike Google, it does not search the entire web for content, but only the website you are on. You can use a text field to enter terms that match the content you are looking for and the search programme will find the desired articles for you. If you use the integrated search function, your personal data may also be processed.
If you take a look around our website, you will quickly realise how much useful content we have already published over the years. There are some real treasures and we want you to find them quickly without having to click around. With a content search function directly on our website, you can quickly and easily find the content you are looking for using keywords that match the topic you are searching for. This feature is really practical and we also see it as our task to make your life on our website as pleasant and helpful as possible. That is why we have decided to integrate a content search programme into our website.
If you use the search function on our website, the integrated content search provider (such as Algolia Places or Giphy) may automatically receive and store data from you. This involves technical data about your browser as well as data such as your IP address, device ID and the search terms entered. Please note that IP addresses are personal data. The providers' privacy policies state that this information is collected and stored in order to increase security and improve their own services. The automatically collected usage data, which does not contain any personal data and is processed in anonymised form, can also be used for analysis purposes. Some providers also pass this anonymised data on to third parties. To find out more about this, we recommend that you read the specific data protection declarations of the individual providers carefully. In order for the services to function properly, cookies are usually also set in your browser. You can find out more about cookies in our general "Cookies" section. You can find out whether and which cookies the individual search tools use - if available - below or in the corresponding data protection declarations of the integrated tools.
As a general rule, every content search provider processes different data. It is therefore not possible to go into the specific data processing of the individual tools in this general section. However, the services usually only store personal data for as long as this is necessary for the smooth functioning of the tools. Some services (such as Giphy) also store personal data for longer if this is necessary due to legal obligations. In depersonalised form, data is also stored for longer by most providers. Content search providers may also use cookies to store various data. You can find out more about this in our general section on cookies. If you want to know more about the specific cookies used by a search provider, we recommend that you read the privacy policies of the providers we use. You will usually find an exemplary list of the cookies used there.
Always be aware: if you do not want your personal data to be processed, it may not be processed. You always have the right to access your personal data and to object to its use. You can also withdraw your consent at any time using the cookie consent tool or other opt-out options. You can also easily manage, delete or deactivate the cookies used yourself via your browser. If you delete cookies, some of the tool's functions may no longer work. So please do not be surprised. How you manage cookies in your browser also depends on the browser you are using. In the "Cookies" section you will also find links to the instructions for the most important browsers.
If you have consented to the use of a content search provider, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when it is collected by a content search provider.
We also have a legitimate interest in using a content search provider to optimise our service on our website. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). However, we only ever use a content search provider if you have given your consent. We would like to emphasise this again at this point.
Information on specific content search providers - if available - can be found in the following sections.
Custom Google Search Privacy Policy Summary 👥 Data subject: Visitors to the website |
We have integrated the Google plug-in for customised searches on our website. Google is the largest and best-known search engine in the world and is operated by the US company Google Inc. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for the European area. Through the customised Google search, data may be transferred from you to Google. In this privacy policy, we inform you why we use this plug-in, what data is processed and how you can manage or prevent this data transfer.
The plug-in for customised Google search is a Google search bar directly on our website. The search takes place as on www.google.com but the search results are focussed on our content and products or on a limited search group.
A website with a lot of interesting content often becomes so large that you may lose track of it. Over time, we have also accumulated a lot of valuable material and as part of our service, we want you to find our content as quickly and easily as possible. The customised Google search makes finding interesting content a breeze. The built-in Google plug-in improves the overall quality of our website and makes searching easier for you.
The customised Google search only transfers data from you to Google if you actively use the Google search function built into our website. This means that only when you enter a search term in the search bar and then confirm this term (e.g. by clicking on "Enter") is your IP address sent to Google in addition to the search term, stored and processed there. Based on the cookies set (e.g. 1P_JAR), it can be assumed that Google also receives data on website usage. If you search for content during your visit to our website using the integrated Google search function and are logged in with your Google account at the same time, Google can also assign the data collected to your Google account. As the website operator, we have no influence on what Google does with the data collected or how Google processes the data.
The following cookies are set in your browser if you use the customised Google search and are not logged in with a Google account:
Name: 1P_JAR
Value: 2020-01-27-13122965736-5
Intended use: This cookie collects statistics on website usage and measures conversions. A conversion occurs, for example, when a user becomes a buyer. The cookie is also used to display relevant adverts to users.
Expiry date: after one month
Name: CONSENT
Value: WP.282f52122965736-9
Intended use: The cookie stores the status of a user's consent to the use of various Google services. CONSENT is also used for security purposes to check users and protect user data from unauthorised attacks.
Expiry date: after 18 years
Name: NID
Value: 196=pwIo3B5fHr-8
Intended use: NID is used by Google to customise advertisements to your Google searches. With the help of the cookie, Google "remembers" the search queries you have entered or your previous interaction with adverts. This means you always receive customised advertisements.
Expiry date: after 6 months
Remark: This list cannot claim to be exhaustive, as Google changes its choice of cookies from time to time.
Google servers are located all over the world. As Google is an American company, most of the data is stored on American servers. Under https://www.google.com/about/datacenters/locations/?hl=de you can see exactly where the Google servers are located.
Your data is distributed on various physical data carriers. This means that the data can be accessed more quickly and is better protected against possible manipulation. Google also has appropriate emergency programmes for your data. For example, if there are internal technical problems at Google and servers stop working as a result, the risk of service interruption and data loss remains low.
Depending on the data in question, Google stores it for different lengths of time. You can delete some data yourself, others are automatically deleted or anonymised by Google. However, there is also data that Google stores for longer if this is necessary for legal or business reasons.
Under European Union data protection law, you have the right to access, update, delete or restrict your data. There is some data that you can delete at any time. If you have a Google account, you can delete data about your web activity there or specify that it should be deleted after a certain period of time.
In your browser, you also have the option of deactivating or deleting cookies or managing them according to your wishes and preferences. In the "Cookies" section, you will find the relevant links to the instructions for the most popular browsers.
If you have consented to the customised Google search being used, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (consent) represents the legal basis for the processing of personal data as it may occur when collected by Google Custom Search.
We also have a legitimate interest in using the user-defined Google search to optimise our online service. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use the customised Google search if you have given your consent.
Google also processes your data in the USA, among other places. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.
Google also uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/
We hope we have been able to provide you with the most important information about data processing by Google. If you would like to find out more, we recommend Google's comprehensive privacy policy at https://policies.google.com/privacy?hl=de.
Online booking systems Privacy policy summary 👥 Data subject: Visitors to the website |
We use one or more booking systems so that you can make bookings via our website. Appointments, for example, can be easily created online. A booking system is a software application integrated into our website that displays available resources (such as free appointments) and allows you to book and usually also pay directly online. You are probably already familiar with such booking systems from the catering or hotel industry. However, such systems are now used in a wide range of industries. Depending on the tool and settings, booking systems can be used both internally for us and for customers like you. As a rule, your personal data is also collected and stored.
Booking usually works as follows: You will find the booking system on our website, where you can book an appointment for a service directly with a click of the mouse and enter your details, and usually pay for it straight away. You may be able to enter various personal details on a form. Please be aware that all the data you enter may be stored and managed in a database.
In a way, we see our website as a free service for you. We want you to receive helpful information and feel completely at ease on our site. This also includes an online service that makes it as easy as possible for you to book appointments or services. Gone are the days when you had to wait days for a booking confirmation by phone or e-mail. With an online booking system, everything is done in just a few clicks and you can get on with other things. The system also makes it easier for us to manage all bookings and appointments. We therefore consider such a booking system to be absolutely sensible for both you and us.
Of course, we cannot tell you exactly which data is processed in this general information text about booking systems. This always depends on the tool used and the functions and options it contains. In addition to the conventional booking function, many booking systems also offer a range of other features. For example, many systems also have an integrated external online payment system (e.g. from Stripe, Klarna or Paypal) and a calendar synchronisation function. Accordingly, depending on the functions, different and varying amounts of data can be processed. Data such as IP address, name and contact details, technical information about your device and the time of a booking are usually processed. If you also make a payment in the system, bank details such as account number, credit card number, passwords, TANs etc. are also stored and forwarded to the respective payment provider. We recommend that you read the privacy policy of the tool used carefully so that you know which of your data is specifically processed.
Each booking system stores data for different lengths of time. For this reason, we are not yet able to provide any specific information about the duration of data processing. In principle, however, personal data is only stored for as long as is absolutely necessary to provide the services. Booking systems generally also use cookies, which store information for different lengths of time. Some cookies are deleted immediately after leaving the site, others can be stored for several years. You can find out more about this in our "Cookies" section. Please also take a look at the respective data protection declarations of the providers. These should explain how long your data is stored in each specific case.
If you have consented to data processing by a booking system, you naturally always have the option and the right to withdraw this consent. So please always be aware that you have rights in relation to your personal data and that you can exercise these rights at any time. If you do not want personal data to be processed, then no personal data may be processed. It's as simple as that. The easiest way to revoke data processing is via a cookie consent tool or other opt-out functions offered. You can also manage data storage by cookies directly in your browser, for example. The legality of data processing remains unaffected until you revoke your consent.
If you have consented to the use of booking systems, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (consent), it represents the legal basis for the processing of personal data, as may occur through booking systems.
Furthermore, we also have a legitimate interest in using booking systems because they allow us to expand our customer service and optimise our internal booking organisation. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use the tools if you have given your consent. We would like to emphasise this again at this point.
Information on special booking systems - if available - can be found in the following sections.
We use the planning and booking tool Trafft for our website. The service provider is the Serbian company TOUCH ME SOFT, Milutina Milankovića 11b, floor 3, 11000 Beograd, Serbia.
You can find out more about the data processed through the use of Trafft in the privacy policy on https://trafft.com/privacy-policy/.
We always endeavour to write our privacy policy as clearly and comprehensibly as possible. However, this is not always easy, especially when it comes to technical and legal topics. It often makes sense to use legal terms (such as personal data) or certain technical terms (such as cookies, IP address). However, we do not want to use these without explanation. Below you will find an alphabetical list of important terms used, which we may not have sufficiently addressed in the previous privacy policy. If these terms have been taken from the GDPR and are definitions, we will also quote the GDPR texts here and add our own explanations if necessary.
Definition according to Article 4 of the GDPR
For the purposes of this Regulation, the term:
"Supervisory authority" an independent public body set up by a Member State in accordance with Article 51;
Explanation: "Supervisory authorities" are always independent state institutions that are also authorised to issue instructions in certain cases. They serve to carry out so-called state supervision and are located in ministries, special departments or other authorities. For data protection in Austria, there is an Austrian Data protection authorityGermany has its own data protection authority for each federal state.
Definition according to Article 4 of the GDPR
For the purposes of this Regulation, the term:
"Processor" a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller;
Explanation: As a company and website owner, we are responsible for all data that we process from you. In addition to controllers, there may also be so-called processors. This includes any company or person that processes personal data on our behalf. In addition to service providers such as tax consultants, processors can therefore also be hosting or cloud providers, payment or newsletter providers or large companies such as Google or Microsoft.
Definition according to Article 4 of the GDPR
For the purposes of this Regulation, the term:
"Consent" any freely given, specific, informed and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her;
Explanation: As a rule, websites obtain this consent via a cookie consent tool. You are probably familiar with this. Whenever you visit a website for the first time, you are usually asked via a banner whether you agree or consent to data processing. In most cases, you can also make individual settings and thus decide for yourself which data processing you allow and which you do not. If you do not give your consent, your personal data may not be processed. In principle, consent can of course also be given in writing, i.e. not via a tool.
Definition according to Article 4 of the GDPR
For the purposes of this Regulation, the term:
"cross-border processing" eithera)
processing of personal data carried out in the context of the activities of establishments of a controller or processor in the Union in more than one Member State, where the controller or processor is established in more than one Member State, or
b)
processing of personal data carried out in the context of the activities of a single establishment of a controller or processor in the Union, but which produces or is likely to produce significant effects on data subjects in more than one Member State;
Explanation: For example, if a company or other organisation has branches in Spain and Croatia and personal data is processed in connection with the activities of the branches, this is "cross-border processing" of personal data. Even if the data is only processed in one country (as in this example in Spain), but the effects for the data subject are also recognisable in another country, this is also referred to as "cross-border processing".
Definition according to Article 4 of the GDPR
For the purposes of this Regulation, the term:
"personal data"
any information relating to an identified or identifiable natural person (hereinafter referred to as "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person;
Explanation: Personal data is therefore all data that can identify you as a person. This is usually data such as
According to the European Court of Justice (ECJ), your IP address for the personal data. IT experts can use your IP address to determine at least the approximate location of your device and subsequently you as the owner of the connection. Therefore, the storage of an IP address also requires a legal basis within the meaning of the GDPR. There are also so-called "special categories" of personal data that is also particularly worthy of protection. These include
Definition according to Article 4 of the GDPR
For the purposes of this Regulation, the term:
"Profiling" any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements;
Explanation: Profiling involves collecting various pieces of information about a person in order to find out more about them. In the web sector, profiling is often used for advertising purposes or for credit checks. Web and advertising analysis programs collect data about your behaviour and interests on a website, for example. This results in a special user profile that can be used to target advertising to a specific target group.
Definition according to Article 4 of the GDPR
For the purposes of this Regulation, the term:
"Company" a natural and legal person who carries out an economic activity, regardless of its legal form, including partnerships or associations that regularly engage in an economic activity;
Explanation: For example, we are a company and also carry out an economic activity via our website by offering and selling services and/or products. The formal characteristic of every company is its legal entity, such as a GmbH or AG.
Definition according to Article 4 of the GDPR
For the purposes of this Regulation, the term:
"Responsible person" the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law;
Explanation: In our case, we are responsible for the processing of your personal data and are therefore the "controller". If we pass on collected data to other service providers for processing, they are "processors". An "order processing contract (AVV)" must be signed for this.
Definition according to Article 4 of the GDPR
For the purposes of this Regulation, the term:
"Processing"
any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction;
Remark: When we talk about processing in our privacy policy, we mean any kind of data processing. As mentioned above in the original GDPR declaration, this includes not only the collection but also the storage and processing of data.
Congratulations! If you are reading this, you have really "fought" your way through our entire privacy policy, or at least scrolled this far. As you can see from the scope of our privacy policy, we take the protection of your personal data anything but lightly.
It is important to us to inform you to the best of our knowledge and belief about the processing of personal data. However, we not only want to tell you which data is processed, but also explain the reasons for using various software programmes. As a rule, privacy policies sound very technical and legal. However, as most of you are not web developers or lawyers, we wanted to take a different approach and explain the facts in simple and clear language. Of course, this is not always possible due to the subject matter. Therefore, the most important terms are explained in more detail at the end of the privacy policy.
If you have any questions about data protection on our website, please do not hesitate to contact us or the responsible organisation. We wish you a pleasant time and hope to welcome you back to our website soon.
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